How To Get More Prospects, Customers, Sales and Profits For Your Business Using Seven Proven Marketing Secrets

Statistics Tell Us That... Within 5 years, 80% of all businesses go out of business Within 10 years, 80% of those who survived the first 5 years go out of business Those business owners who survive the first 10 years represent only 4% of all businesses started And 80% of those “Survivors” feel consumed and trapped by their business

Statistics Tell Us That... Less than 1% of all business owners are able to step away from their business and have it run smoothly and be profitable without them

Are You Too Busy Working IN Your Business? MarketingOperationsFinance How Many Of These Boxes Have YOUR Name In Them? Owner/Pres./CEO

You Should Be Working ON Your Business, Rather Than IN Your Business Your Goal: Your Name Only At The Top !! MarketingOperationsFinance YOUOwner/Pres./CEO

The most commonly stated reason that most companies fail is lack of... Capital Customers

Your Hidden Marketing Assets Your Current CustomersYour Current Customers Your Past CustomersYour Past Customers Your Future CustomersYour Future Customers Your Product or ServiceYour Product or Service Your Company’s StaffYour Company’s Staff The Owner’s ExpertiseThe Owner’s Expertise

Your Hidden Marketing Assets Your Company Policies & ProceduresYour Company Policies & Procedures Your Reputation and GoodwillYour Reputation and Goodwill Your RelationshipsYour Relationships Your Prospect Conversion RateYour Prospect Conversion Rate Your Average Customer ValueYour Average Customer Value Your Current AdvertisingYour Current Advertising

Businesses Need Multiple Pillars of Marketing Built on a Foundation of Marketing Assets Your Business

Built On Only a Couple of Pillars Your Business is Pretty Shaky Foundation of Marketing Assets Your Business

Three Ways To Grow Your Business 1 - More Prospective Customers/Clients1 - More Prospective Customers/Clients 2 - Increase Conversion Rate of Prospects to Customers2 - Increase Conversion Rate of Prospects to Customers 3 - Increase Your Average Customer Value3 - Increase Your Average Customer Value –increase the average transaction amount –increase the repeat sales rate

Grow Your Business By 50% Next Year? $1,000,000 X 50% = $1,500,000 $1,000, X 15% more prospects X 15% better conversion rate X 15% higher customer value = $1,500,000 !!!

Secret #1 What is your USA? Why should customers do business with you rather than anyone else, do it themselves, or doing nothing at all?Why should customers do business with you rather than anyone else, do it themselves, or doing nothing at all? Why do customers do business with you rather than anyone else, do it themselves, or doing nothing at all?Why do customers do business with you rather than anyone else, do it themselves, or doing nothing at all? These answers become your Unique Selling Advantage over your competition!!!These answers become your Unique Selling Advantage over your competition!!!

Secret #1 What is your USA? Three Categories of USA’s 1 - Price Leader1 - Price Leader 2 - Product/Service Differentiation2 - Product/Service Differentiation 3 - Marketing to a Niche3 - Marketing to a Niche

Secret #1 What is your USA? Four Questions You Better Answer 1 - Why should I listen to you?1 - Why should I listen to you? 2 - Why should I believe you?2 - Why should I believe you? 3 - Why should I do something?3 - Why should I do something? 4 - Why should I take action now?4 - Why should I take action now?

Secret #2 Leveraging Your Current Marketing For More Profits The “Lifetime Value of a Customer”The “Lifetime Value of a Customer” Increase your USA into everything you do to attract more prospects (lead generation)Increase your USA into everything you do to attract more prospects (lead generation) Increase your conversion rateIncrease your conversion rate Increase your average customer valueIncrease your average customer value

Secret #2 Leveraging Your Current Marketing For More Profits Increase your lead generation through: –referral systems –acquiring customers at breakeven upfront and make profit on backend –guaranteeing purchases through risk- reversal –host-beneficiary relationships –advertising –using direct mail

Secret #2 Leveraging Your Current Marketing For More Profits Increase your lead generation through: –using telemarketing –running special events or information nights –acquire qualified lists –develop your Unique Selling Advantage –use customer education to increase the perceived value of your product/service –using public relations

Secret #2 Leveraging Your Current Marketing For More Profits Increase your conversion from inquiry to sale by: –increasing sales skill levels of your staff –qualifying your leads upfront –making irresistible offers –educating your customers by giving “reasons why” –persistently following-up on leads

Secret #2 Leveraging Your Current Marketing For More Profits Increase the average transaction value by: –improving your team’s selling techniques to up-sell and cross-sell –using point-of-sale promotions –packaging complementary products and services together –increasing your pricing and thus your margins –changing the profile of your products/services to be more “up-scale” –offering greater or larger units of purchase

Secret #2 Leveraging Your Current Marketing For More Profits Increase the transaction frequency by: –developing a backend of products/services that you can go back to your customers with –communicating personally with your customers (phone, letter, etc.) to maintain a positive and personal relationship –endorsing other people’s products/services to your customer list –running special events such as “closed door sales”, limited pre-releases, etc. –programming customers (auto-payments) –price inducements for frequency

Secret #2 Leveraging Your Current Marketing For More Profits Increase your customer retention rate by: –delivering higher-than-expected levels of service –communicating frequently with your customers to nurture them

Secret #3 Getting The Most Out Of Your Current Customers Three Magic Words That Will Build Your Business Profits For Years To Come… “Back End Sales”

Secret #3 Getting The Most Out Of Your Current Customers Capture Your Customer Information !!! Get their… Name -- Address -- Phone NumbersName -- Address -- Phone Numbers Birthdays -- Hobbies and interestsBirthdays -- Hobbies and interests And anything you can about themAnd anything you can about them

Secret #3 Getting The Most Out Of Your Current Customers Segment Your Customer Database By: Past Customers -- to reactivate themPast Customers -- to reactivate them Present Customers -- to increase repeat sales and average valuePresent Customers -- to increase repeat sales and average value Prospective Customers -- to educate, make offers to attract and convert themProspective Customers -- to educate, make offers to attract and convert them

Secret #3 Getting The Most Out Of Your Current Customers Segment Your Customer Database By: Products and Services you provided themProducts and Services you provided them Dollar amount they purchasedDollar amount they purchased Gender and AgeGender and Age Employment and time of purchaseEmployment and time of purchase Geography, hobbies, and interestsGeography, hobbies, and interests And any relevant and useful informationAnd any relevant and useful information

Secret #3 Getting The Most Out Of Your Current Customers Re-Selling -- selling them the same thing they bought before Up-Selling -- getting your customers to buy better, more expensive, or more upscale products or services from you Cross-Selling -- getting your customers to buy something else that’s related to the original product/service they purchased from you

Secret #3 Getting The Most Out Of Your Current Customers Develop back-end products or services, especially… Packaging or bundling these together to add more perceived value to your customers in these continuing service and product purchases, and… Use automatic service/product shipping, and they pay you on an automatic payment plan

Secret #4 Create Joint Venture Marketing Alliances Why would other businesses be willing to Joint Venture with you? it’s in their best interest to be of greater value and service to their customersit’s in their best interest to be of greater value and service to their customers they will receive some sort of compensation for doing so -- whether it be financial (a portion of the initial sale), or a product/service you could provide for them or their businessthey will receive some sort of compensation for doing so -- whether it be financial (a portion of the initial sale), or a product/service you could provide for them or their business

Secret #4 Create Joint Venture Marketing Alliances What’s in it for you? it saves you time in acquiring new customersit saves you time in acquiring new customers it saves you effort in acquiring new customersit saves you effort in acquiring new customers it saves you money in acquiring new customersit saves you money in acquiring new customers Just remember how much it really costs you in time, money and effort to acquire a new customer.

Secret #4 Create Joint Venture Marketing Alliances Find Businesses With The Same Customers You Have and Want More Of Use simple Cross Promotions and endorsementsUse simple Cross Promotions and endorsements Use your database and theirsUse your database and theirs Look To Your Own Customer Base First for JV’s They already know you, like you, and trust youThey already know you, like you, and trust you They already have confidence in youThey already have confidence in you They already fit your demographicsThey already fit your demographics

A Free Bonus For You Seminar Workshop Feedback Form ONE 15-Minute Marketing Consultation By Telephone And...

How To Get More Prospects, Customers, Sales and Profits For Your Business Using Seven Proven Marketing Secrets by Mark Hendricks or How To Get More Prospects, Customers, Sales and Profits For Your Business Using Seven Proven Marketing Secrets by Mark Hendricks or More Info -- Free Book

Secret #5 Targeted Direct Response Marketing Don’t Use “Institutional” Advertising Name -- Address -- Phone NumberName -- Address -- Phone Number Established in “1887”Established in “1887” Best Price, Best Quality, Best ServiceBest Price, Best Quality, Best Service “Getting your name out there” is not the answer. If you don’t get immediate results, then something needs to be changed…fast!

Secret #5 Targeted Direct Response Marketing Use Targeted Direct Response Marketing Get their attentionGet their attention Make a specific offerMake a specific offer Tell them the benefits they will receiveTell them the benefits they will receive Ask them to respondAsk them to respond Tell them how to respond -- right nowTell them how to respond -- right now ”Salesmanship in print”

Secret #6 Getting More Results From Your Advertising Dollars Your ad costs are the same whether your ad makes zero dollars, modest dollars, or many dollars for you... Use the power of marketing leverage to increase your results 2Xs, 3Xs, 5Xs (or more !)

Secret #6 Getting More Results From Your Advertising Dollars The Greatest Marketing Secret Of All Time... Test, Test, Test Test headlines, stories, propositions, offers, guarantees, time deadlines, payment plans, and calls to action, etc.

Secret #7 FREE Marketing !!! Come up with an irresistible introductory special offer deal for new customers (or current customers too) that could be freely distributed by:   other businesses as a special bonus to their prospects and customers   businesses to their employees   clubs and organizations to their members   schools to their staff, students and parents

Secret #7 FREE Marketing !!!   non-profit groups to their supporters   your customers as a gift to their friends   you to your customers   the media as a special deal for their customers All these marketing "magnets" are always looking for ways to benefit and do something nice for their people, and your special irresistible offer could be one of the best benefits they've ever promoted to their people. Pay for RESULTS -- Not Advertising!!

Marketing Secrets For Future Growth Media AdvertisingMedia Advertising Internet MarketingInternet Marketing FinancingFinancing Proposal WritingProposal Writing Yellow PagesYellow Pages Sales AutomationSales Automation Customer Service TrainingCustomer Service Training Selling Your BusinessSelling Your Business Staying in TouchStaying in Touch Company ImageCompany Image SeminarsSeminars NewslettersNewsletters Sales ManagementSales Management HiringHiring

You Should Be Working ON Your Business, Rather Than IN Your Business Your Goal: Your Name Only At The Top !! MarketingOperationsFinance YOUOwner/Pres./CEO

Three Ways I Can Help Grow Your Business Marketing Action Plan (MAP) Marketing Mentor Bootcamp Workshop Master-Mind Marketing

A Free Bonus For You Seminar Workshop Feedback Form ONE 15-Minute Marketing Consultation By Telephone And...

How To Get More Prospects, Customers, Sales and Profits For Your Business Using Seven Proven Marketing Secrets by Mark Hendricks or How To Get More Prospects, Customers, Sales and Profits For Your Business Using Seven Proven Marketing Secrets by Mark Hendricks or More Info -- Free Book