Master of Business Administration MBA & Marketing By John C. Pham

About Me  Hello. My name is John C. Pham  Recent MBA Graduate at San Jose State University  Business Concentration: Marketing in High Tech  Graduated at UC Irvine, Biological Science & Business Management  Interest: Social Media Junkie, Techy, Scotch Enthusiast  My realization: Business, Technology, and Marketing  I’m here to talk about the following topics:

Framework MBA SJSU MBA MBA Marketing MBA New Marketing MBA Conclusion

Master of Business Administration  Applicable Academic Disciplines: Open  Benefits:  Managerial Skills: Equipped to take on managerial roles  Business Expertise: Advantage for non-business background  Competitive Advantage: Highly qualified Leaders vs. Workers  Career Advancement : Helps you climb the corporate ladder  Job Security & Career Change: More job sustainability & Provides framework for switching careers  Business Networking: Establish business contacts & referrals  Entrepreneurship: Starting your own business! MBA

Top Tier MBA Programs & Costs Source: / Employer & Financial Aid MBA

San Jose State, Lucas GSB: MBA  Dual Mission: To provide understanding of all of the major functional areas required to successfully manage an enterprise & to help students move in the ranks of upper management rather than becoming functional specialists  Value Added: Speaker Events, Professional Networks, Career Center, Business Competitions, Networking Mixers  Accredited: AACSB (Association to Advance Collegiate Schools of Business)  14 Courses (10 Core, 4 Electives): Class Lecture  Courses: Strategic Thinking, E-Commerce, New Venture Marketing, Supply Chain, Project Mgmt, Financial Mgmt, Managerial Decision Analysis, Accounting MBA SJSU MBA

San Jose State, Lucas GSB: MBA  One Word: Best Value MBA  Types of Programs:  Executive MBA (Part-Time, 2 Year)- $30,000  Conventional MBA (Full-Time,1.5 Year) - $28,000  MBA-One (Extreme Full-Time, 1 Year)- $30,000  Eligibility:  GMAT (Excel Test Prep)  Grade Point Average: 3.0+ / 4.0  Prerequisite: Macro Econ, Micro Econ, & Business Statistics MBA SJSU MBA

SJSU MBA Graduates  SJSU is in the heart of the the Silicon Valley…  SJSU Resources, Networks, MBA Education

Marketing  Marketing Defined: The process by which companies create value for customers and build strong customer relationships in order to capture value from customer in return  4 P’s of Marketing:  Product: What does the customer want from the product or service? What needs does it satisfy?  Price: What is the value of the product or service to the buyer?  Place: Where do buyers look for your product or service?  Promotion: Where and when can you get across your marketing messages to your target market?  7 P’s of Marketing? MBA Marketing

Old Marketing: Traditional Marketing  Broadcast To The Masses  TV Commercials & Sales Call  Articles & Newsletter & Flyers  Newspaper & Radio Ads  Direct Mail & Marketing  Brochures & Magazine Ads  Somewhat effective, but costly  So let me ask you a question? MBA Marketing

New Marketing: Social Media Revolution  “You’ve got to try this Apple”  1 st Marketing Interaction  Fundamental Shift in Marketing & Advertising  Would you buy something after seeing it on TV and/or in a Newspaper & Magazine ads?  Or would you buy something that is recommended by your friends and family?  SM Revolution: Functionality to express approval or disapproval of content, brand, etc. Your Company MBA New Marketing

New Marketing: Social Media Revolution  Some Key SM Principles  Never stop listening  Define your target market better than ever  Think and act like your customer  Invite your customers to be your 1 st Fans & Engage  Marketing is not about broadcasting your message anymore (Reach & Frequency)  Tapping into conversations, listening, engaging, and empowering the consumers MBA New Marketing

Social Media Marketing All about checking in and sharing adventures Generate SnapShop awareness by having users check-in when using our app at transit locations Create a customer loyalty program by offering "Loyalty Points" To connect people everywhere to what’s most important to them Increase SnapShop brand awareness & number of followers through "Promoted Tweets" & "Promoted Trends" Use #Hashtags to start discussions and dialogue Giving people the power to share and make the world more open and connected FB SnapShop Page will be a platform to interact with your fans, get to know your potential customers, and build a community, and accumulate "LIkes" MBA New Marketing

Conclusion  If you’re interested in pursuing an MBA:  Research MBA Programs & Take the GMAT  Excel Test Prep GMAT Package (30 Actual Exams to Practice)  Finish perquisites and APPLY!  Fulfill your goal to become a Manager or Business Owner  If you’re interested in pursuing a Marketing degree:  Take a Marketing class!  Take advantage of internships MBA SJSU MBA MBA Marketing MBA New Marketing MBA Conclusion