NAACP NATIONAL ECONOMIC DEPARTMENT

AGENDA What is Social Media? Benefits of Social Media Social Media Strategy Do’s of Social Media Addresses Facebook Twitter

What is Social Media? Social media is a general term used for any interactive digital technology. Facebook Twitter YouTube Blogs (e.g., Tumblr, Word Press, etc.) Webinars

Organization’s message will reach a wider audience Strengthens & Builds Relationships Engages Constituents Facilitates Collaboration Mobilizes constituents around issues that are important to them and creates advocates Easier and broader dissemination of information What Are The Real Benefits Of Social Media?

Do’s of Social Media Provide value Strategize Be genuineListen BE CREATIVE

Strategize Efficiently Determine your audience and goals! Select a social technology e.g. Facebook, Twitter, etc). That best meets those goals USE PHOTOS!!!! Remember, every organization has different social media needs!

Strategize Continued… Addresses  Every NAACP unit should have a general unit address.  Should be visible on website.  Do not want to miss opportunity to interact with your constituents  Necessary to create social media accounts  Necessary to receive notifications of activity on social media Services: Gmail, Yahoo, Hotmail

Facebook  Facebook allows you to directly engage your constituents with a variety of different media, such as videos, polls and status updates.  Disseminate information ( What is the NAACP doing?)  Get feedback (e.g., comments, likes, quizzes, etc.)  Launch causes and donation drives  Financial Freedom Center Facebook Page

Sample Facebook Page

SHOUT OUT TO DC

BUT OKLAHOMA TAKES THE CAKE #WINNING

Facebook Post Example

How to Create a NAACP Facebook Page?? Refer to: NAACP ECONOMIC DEPARTMENT Social Media 101 Guide

Twitter T Twitter connects you with constituents through the exchange of quick, frequent answers to one simple question: What are you (and/or your organization) doing? Instantly connect with people who are interested in similar issues Interact with constituents (e.g., ask questions) Disseminate information to a wider audience Financial Freedom Center Twitter

Sample Twitter Page

Quiz (uh oh!)  Name a benefit of social media?  Name an example of social media technology?  List one of the “do’s” of social media.  T/F: There is a one size fits approach to social media campaigns?

Stay In Touch!! For more information, please contact: Bethlehem “Betty” Aynalem, Economic Education and Outreach Specialist Like the NAACP Economic Department’s page on NAACP Financial Freedom Campaign & follow us on & TAG US IN YOUR EVENTS!!!!