Broadband E-Commerce & Education Center Broadband Boot Camp 2015 June 3, Eau Claire WI Broadband & E-Commerce Education Center

Broadband E-Commerce & Education Center Broadband Boot Camp 2015 E-Commerce Pilots

Broadband E-Commerce & Education Center Our Partnership: PSC-W / UW-EX Adoption Economi c Impact Acces s

Broadband E-Commerce & Education Center Collaborative Approach  UW-Extension Economic/Community Development Educators  Telecommunications Providers  Chambers of Commerce  Community Foundation  Economic Development Associations  City Government  Strategic Networks Group  Public Service Commission-Wisconsin/ UW-Extension

Broadband E-Commerce & Education Center Lessons Learned:  Training is Needed!  Wide range of knowledge  Topics are relevant  Pitch is accurate  Trainers are good  Hands-on is important  Basic barriers to entry  Group training + Individual Consultation 2: Pilots 6: Counties 15+: Industries 106: Trainees

Broadband E-Commerce & Education Center You are here Self Assessment: DEI Scorecard Financial Impact Calculator Bandwidth Assessment Tool Training

Broadband E-Commerce & Education Center What We Taught  Bandwidth Assessment Tool  Search Engine Optimization  Search Engine Marketing  Facebook for Business  LinkedIn for Business  Website Assessments  E-commerce  Online Advertising  Social Media for Business  …and more “I attended the ecommerce training and was impressed with the knowledge of the presenters and the depth of the material. The audience was engaged and interested. This is a very valuable topic and is just what we need in rural Wisconsin.”

Broadband E-Commerce & Education Center Utilization (WI vs. AR/KS/NC/NE rural SME) 74% have a website (vs. 77%) 61% use social media (vs. 67%) 56% do eMarketing (vs. 62%) 55% do online customer service (vs. 66%) 45% sell online (vs. 56%) 35% use online collaboration (vs. 59%) Very Important Barriers (WI vs. AR/KS/NC/NE rural SME) 40% lack expertise (vs. 19%) 30% security concerns (vs. 41%) 22% privacy concerns (vs. 30%) 20% cost of development (vs. 18%) 18% products not suited (vs. 15%) 9% Internet too slow (vs. 22%) 77 businesses competed assessments - Ashland, Bayfield, Clark, Oneida, Vilas, Wood 84% under 10 employees - 21% in Retail Trade Average DEi of 5.3 – typical rural average is 6.4 (AR/KS/NC/NE; under 50 employees) Expertise issues are critical barriers for 30% and challenging for another 30-40% Average Wisconsin DEi Score is 5.3 [compared with 6.4]

Broadband E-Commerce & Education Center “The Blueberry Patch gift store is always looking for an opportunity to expand its customer base. As a business we are fortunate to have a UW Extension Office active in supporting our education needs. ” -- Stephanie Miesbauer, Blueberry Patch Gifts “Great program and I am looking forward to more courses and more advanced subjects to help my business as well.” -- John Volkmann, North Twin Builders LLC

Broadband E-Commerce & Education Center Current Requests Florence County Wood County  Marshfield, Wisconsin Rapids, Chamber of Commerce Vernon County  Vernon Telephone Cooperative Clark County Bayfield County Ashland County

Broadband E-Commerce & Education Center Broadband Boot Camp 2015 FirstNet