Christian Garcia BY: Josh Kern Marilaine Savard Audrey Hamel-Thibault Jose Gonzalez

Agenda ❏ Need of the Market ❏ Target Market ❏ Presentation of the Company ❏ Industry Analysis ❏ Competitive Analysis ❏ Business Process ❏ Planned Management Structure ❏ Marketing ❏ Financial Analysis ❏ Conclusion

Need of the Market ❏ A lot of people can’t experience the underwater: - Age - Health conditions - Water temperature ❏ Vessels entertainment in the two locations provide tours to marine enthusiasts on the boat/on the sea ❏ Consumers: - Consider their impact on the environment - Support more than before sustainable businesses Target Market ❏ Tourists ❏ School groups

Davy Jones Sub Tours ❏ Semi-submersible boat of 65’ ❏ Immersion of 10’ under the surface ❏ Two locations: Monterey Bay & South Beach Miami ❏ 48 passengers + 3 crews ❏ Feed fish in their habitat ❏ Energy by solar panels ❏ Biodiesel fuel

Monterey Bay Location ❏ Whales ❏ Fish ❏ Kelp forest ❏ Otters ❏ Sea lions ❏ Seals ❏ Dolphins ❏ Jellyfish

Miami Beach Location ❏ Neptune Memorial Reef ❏ Jose Cuervo Reef ❏ Christ of the Abyss ❏ The Spirit of Miami ❏ Underwater tanks

Industry Analysis (External factors) “Scenic and Sightseeing Transportation, Water” Socio-Cultural Factors ❏ Consumers’ trends are constantly changing ❏ Increased awareness of: - Submarine trips - Eco-friendly businesses Technological Factors ❏ Advances of the submarines technology ❏ Solar panels ❏ Biodiesel fuel ❏ Pictures / Social media

Industry Analysis (External factors) Environmental factors ❏ CO 2 produced by different kinds of boats in the tourism industry ❏ Pollution from burning fuel is harming the oceanic life ❏ Kyoto Protocol: People are more concerned about the impact of their activities (ecological footprint)

Industry Analysis (External factors) Unemployment Rate Economic factors

Industry Analysis (External factors) Economic factors

Industry Analysis (External factors) Economic factors

Industry Analysis (External factors) Political Factors ❏ People in political power ❏ Politically stable country ❏ Laws that impact boat tours ❏ Laws about security concerns Regulatory Issues ❏ Government has created over 10,000 new regulations ❏ Harder for small businesses to strive ❏ Acquire insurances/permits: passengers and vessel ❏ United States Coast Guard (USCG) Masters License

Industry Analysis (Internal factors) LowMediumHigh Bargaining power (suppliers) X Threat of substitutesX Bargaining power (customers) X Competitive rivalryX Threat of entrantsX

Competitive Analysis Monterey Bay and Miami Beach Direct competitors ❏ Other semi-submersible boat tours Indirect competitors ❏ From differents cities around the two sites ❏ Variety of activities in, on, close to the water and marine life Future competitors ❏ Submarines and submersibles

Business Process ❏ Day and night tours ❏ Photographer ❏ Gift shop 1 hour tours9:00 AM10:30 AM1:00 PM2:30 PM4:00 PM7:00 PM 1 hour tours8:30 AMX1:30 PMX7:00 PM 2 hour toursX10:00 AMX3:00 PMX ❏ Departure time: Monterey Bay ❏ Departure time: South Beach Miami

Planned Management Structure

Marketing: Spreading Davy Jones Sub Tours ❏ Working with aquariums, hotels and restaurants ❏ Advertising in airports, schools, local newspapers and car rental agencies ❏ Self-promoting thru: ❏ Souvenirs (promotional items) ❏ Social media: facebook, instagram, etc. ❏ Easiest marketing tools: ❏ Word of mouth ❏ Posters / Signage

Financial Analysis: Startup expenses ❏ Submarines (each) - $2,800,000 ❏ Solar panels (18 on each vessel) - $21,250 ❏ Gift shop articles - $44,355 ❏ Advertising - $41,950 ❏ Other costs - $696, ❏ Funds Needed - $6,425,017

Financial Analysis: Projections ❏ Loan = $3,185,310 ❏ Company will be profitable in the first month ❏ Year 4 will include expansion Davy Jones Sub Tours Annual Revenue$4,194,950 Cost of Goods Sold$586,349 Gross Profit$3,608,601 Total Expenses$1,889,308 Net Profit$1,719,293

Investor 25% = $3,185,310

Conclusion