SmartTech 2012 Mike Veverka CEO and Founder. Introduction to Jumbo Interactive A lottery retailer that adopted the Internet.. and took off...and sales.

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Presentation transcript:

SmartTech 2012 Mike Veverka CEO and Founder

Introduction to Jumbo Interactive A lottery retailer that adopted the Internet.. and took off...and sales took off!

USA is very similar to Australia State-based Government Lotteries National Games – Powerball Except: Australia legislated Internet Lotteries in 2000 Adopted e-Retailer Model Language very similar Culture very similar Politically very similar Retailer model very similar

Evolution of the Internet e-Retailer Model SOLUTION: Retailers, like Jumbo, given equal rights to sell lotteries Retailers permitted to keep the customer relationship Must comply with ALL rules Over 100 Motivated e-Retailers = Record Results

Case Study 1 – Typical Small Retailer Financials: Revenue Share for a limited time Jumbo provides all lottery graphics as well as a dynamic upcoming games table for inclusion on the e-Retailer’s own website Jumbo tracks customers and manages the sale to ensure all rules are followed Retailer builds own website and refers customers to there Working very well for 12 years

MICROSOFT NETWORK Very Large Portal / General Retailer Very Heavy Traffic Jumbo tracks each click… Case Study 2 – Typical Large Retailer Lottery results and Banner ads displayed around the website

Case Study 2 – Microsoft Network..to a special Microsoft branded website that is managed by Jumbo to ensure all rules are followed Financials: Revenue share + Pay per new customer Sells all Draw Games -Powerball -OzLotto -etc Working very well for years

Case Study 3 - NSW Lotteries Official Website Largest state lottery appoints Jumbo to manage all e-Retailers and website functions State lottery provides branding and marketing State lottery manages customers

Case Study 3 - NSW Lotteries Official Website Jumbo is tasked with operating the website Working very well for years Financials: Revenue Share. No initial cost to the lottery

Case Study 4 – Ebay Jumbo supplies Ebay with official lottery ads More of an Advertiser than an e-Retailer No custom website Financials: Pay per view Pay per click Jumbo takes the Risk Sales are fully managed by Jumbo Working very well for years

Case Study 5 – Google and Facebook More of an advertiser than an e-Retailer – Risky Jumbo manages campaigns and takes the marketing risk COST PER CLICK Will a click become a sale? COST PER CLICK Will a click become a sale?

Comprehensive Retailer Reporting E-Retailer Management Jumbo reports all - Clicks - New Signups - Sales Most important of all.. - Commissions

E- Retailer Commissions E-Retailer Management Detailed drill-down on all commission payments....keeping e-Retailers motived!

Arming e-Retailers with the right tools Jumbo manages a powerful Loyalty Program for all e-Retailers Customer spend = Points = Loyalty promotions = More sales Average spend is double traditional ticket spend

Jumbo provides web and mobile COMPLIMENTS existing lottery gaming systems Works WITH existing sales channels 12 years successful operation and maturity

Summary Adopt an e-Retailer model = Motivated army of marketers Maintain tight control Plugs into existing systems = Easy path to market Jumbo wants to sell $100 million pa of your lotteries!