COMMUNICATE INTERACT TRANSACT DELIGHT

Fully integrated loyalty and engagement solutions.

About CONNXION Our Mission Dedicated to building trusted partnerships, Connxion Rewards transforms the client experience. With results driven from Customer Intelligence, we deliver tailored solutions through data, in-house design and Loyalty and Engagement Services. Our Mission A high-end boutique provider of Loyalty Card and Customer Engagement Services, Connxion Rewards enables superior customer experience by providing insight, identification and an intimate understanding of service and loyalty for luxury Hotel Groups and brands. Assisting enterprises in attracting more customers and retaining them for longer periods, Connxion Rewards utilises specialised, unique-to-brand software, an expert team, and strong marketing and branding solutions. By limiting our volume of selected partners, we remain focused on product development, innovation and continue our commitment to the delivery of superior service, ensuring successful outcomes for our partners and clients.

CXN Modular Software Systems Solutions to complement your Sales & Marketing Initiatives POINTS MARCOM BEACON CONNXION DIGITAL Recognition & Rewards Platform Retaining customers is far more efficient than acquiring new business. Connxion’s Points platforms enables your business to launch local or regional Recognition and Rewards programs as well as provide the tools required to engage and delight your clients - in turn prompting increased visit frequency and transactions. Revenue Generating Loyalty Card Marketing & CRM Turn a marketing cost centre into profit. Connxion’s fully customised loyalty programs offer sophisticated acquisition, engagement and retention capabilities for your business. Our loyalty programs help your brand message reach 1,000s of clients each day, ensuring the right product for the right customer, to maximise your return. Frequent Guest Recognition & Client Acquisition Programs Every customer touchpoint is an opportunity to build brand loyalty. Beacon empowers our hotel & retail partners with savvy, non- intrusive guest capture tools, helping our clients acquire invaluable client profiles, in order to begin building your brand partnership. Maximise ROI from both internal, and external partner marketing (Credit Cards, Groupon, affiliates and advertising) through Beacon. Revenue Generating Loyalty Card Marketing & CRM Connxion loyalty programs offer sophisticated client acquisition, engagement and retention capabilities for your business. Turn a marketing cost centre into a profit centre and have your brand message reach 1,000s of high target clients each day.

360 LOYALTY & ENGAGEMENT SOLUTIONS Deployment is only the beginning. From project development to technical integration, design to execution, Connxion’s highly experienced team is dedicated to support you throughout the entire life of your project. We do this through our Loyalty Solutions and Technology program, for successful outcomes, every time. Campaign Analysis Customer Intelligence Campaign Reporting Market Intelligence Qualitative Feedback Technology & Software Installation & Support Customisation POS/PMS interfacing Database Management Program Development Concepts & Design Visual Identity & Branding Digital Content & Media Program Collaterals Sales & Marketing Direct Marketing Customer Acquisition Programs Engagement & Retention Products Loyalty Marketing Communications & Media Electronic Media Direct Marketing & Voice Campaigns Advertising / PR / Social Media

Loyalty Project Management Loyalty marketing & Engagement services Connxion Rewards provides clients with a complete 360 degree design package, as well as the implementation of your loyalty marketing program. Working in consultation with our partners to fully customise the right solution to meet your needs, Connxion Rewards’ loyalty marketing and engagement services include: - Fully Customised Program Development - Graphic Design for Program Collateral - Design, Hosting and Deployment of all Digital Content - Setup and Oversight of Dedicated Sales Force inclusive of: Project Marketing Team Project Management Administration Direct Sales Staff (10-15 experienced staff) We Deliver ： - Direct Marketing Calls, 2,000 to 2,500 Outbound 1:1, per week - Generation of weekly membership sales revenue - Providing an active audience for all Hotel promotions - Incremental Restaurant and Rooms Transactions

Database & Acquisition solutions …increase your audience Customising a series of customer acquisition and data management initiatives is easy with Connxion Rewards, increasing your customer base. Gain greater financial returns from your promotions via invaluable customer data and profiling. Connxion Rewards‘ acquisition and retention tools help to maximise ROI and the efficiency of your campaigns (by.....?). Drive incremental revenues, and repeat purchases/business, by forming a relationship with customers, extending the life span of your promotions. Access reliable and abundant customer information, broadening the reach of your products and services.

Rewards & Recognition Solutions … more than just Points Connxion provides a fully turn-key Points & Rewards solution - which can be applied both locally or regionally - targeted for any important customer segment. Our POINTS technology features a comprehensive analytic system to recognise and engage with vital customer groups - providing a unique competitive advantage. POINTS also generates increased visits and purchases. Connxion case study

The Connxion Approach to Building Loyalty CHANNEL 1 CHANNEL 2CHANNEL 3 High Volume Custome Base Mid Volume Customer Base Low Volume Customer Base UNTRACKED / LOW RFM MEDIUM RFM HIGH RFM Customer Loyalty Cycle HKD$0 RFM Value MetricHKD$X TAG & TRACK VALUE & RETAIN REWARD & DELIGHT CUSTOMER CONNECT - High Volume Customer Base - RFM habits & Interests - Unrecognized - Connect Customer to CUG Marketing CUSTOMER ENGAGEMENT - Medium Volume Customer Base - Medium Spend, Medium Value - RFM Habits & Interests - Recognized - Educate & Build Understanding CUSTOMER Recognition - Low Volume Customer Base - High Spend, High Value - RFM Habits & Interests - Identified and Require - Attention & Recognition New Sign Ups Entering Marketing Comms Hot Spot Marketing Comms Hot Spot 1:1 Marketing & Recognition COMMUNICATE INTERACT TRANSACT DELIGHT Marketing Activities Key Contact data Fields Obtained Establish a Connection Call to Action Marketing Activities Qualify Contact data Mine Data to Identify Target Value Educate on Brand product Marketing Activities Identify Spending Habits and Build on Profile Build Relationship Stimulate Spending Marketing Activities Use Profile to Transform Customer Experience Inspire Customer Brand Ambassadors

Marketing & Design Digital & Print Execution Design a unique package Brand Integrity From Pantone Guidelines, to fixed brand standards and logo positioning, our consultative approach to the design process guarantees a cohesive marketing message is employed for all membership materials and communication. In-house Design Team At Connxion Rewards, we pride ourselves on achieving the right look for our clients. From concept design of membership collateral, and all associated promotional materials, to website construction and html creation, our internal design approval processes ensure the Hotel is an important part of the creative journey. We listen With various levels of creative participation, clients can choose how involved to be in the design process. Allow Connxion Rewards to take 100% ownership, or simply use our resources to drive your own creative vision - either way, we promise the process is met with approval, aligns with your brand standards and compliments already existing marketing efforts.

Digital Communications All website creation, maintenance, and hosting included in Connxion project service agreement or rate card driven. Welcome s Anniversary Advertising banners High Spender Website eDM Non-User Birthday s

CXN Design eDM Website Collateral

Digital marketing communications Campaign Overview and Analytics

Partnership financial models Flexible cooperation options for your business Profit Share Model Flow Chart Revenue Share Model Flow Chart Shared responsibility for Program P&L Management CXN responsible for Program P&L Management and Cost of Sales Program profit Profit Share between CLIENT / CXN Rate Card: Connxion Rewards offers ‘Fee For Services Rendered’ rate card for one off ‘non partner’ or additional marketing services (special short duration 1:1 voice call campaigns, and/or consultancy for loyalty platform production) Sales Revenue Operating Expenses Rebates / Costs Client Direct Share of Top Line Net Sales Revenue Client Direct Share of Top Line Net Sales Revenue Full Program Operating Expenses to CXN Full Program Operating Expenses to CXN Rebate Paid Direct to Client Rebate Paid Direct to Client