AGENDA M2M VALUE CHAIN M2M playground and players - Summary M2M Service Models Functional Blocks in the M2M Picture Blocks addressable Product Development Strategy 1st Solution Area The Connectivity & Device Management Platform What does an Operator need from a Management Platform ? Main Requirements Value Proposition Position in an Operator Network High Level Logical Architecture Description of modules Where is in the M2M Picture? SWOT M2M VALUE CHAIN Sample Release Plan 2nd Solution Area The Service Enabler Platform What does an Operator need from a Management Platform ? Main Requirements Value Proposition Position in an Operator Network High Level Logical Architecture Description of modules Where is in the M2M Picture? SWOT M2M Standard Bodies Appendix – Market Slides

M2M Playground and Players APPLICATIONS BUSINESS SOLUTION SERVICE ENABLEMENT M2M VALUE CHAIN MANAGEMENT CONNEC TIVITY CHIP & MODULE DEVICE/ MACHINE Cons. Conn Electr. Transport Utilities Gov/Security PoS Health Other Enterprise Few large SIs Long tail of small local M2M specialized SI Small size M2M specialized SW vendors Operators Small size M2M specialized SW vendors Operators MVNOs Aggregators General chipset M2M specialized Vertical specific

M2M Service Models - 1 Enterprise Applications M2M of yesterday Logistics optimization powered M2M Service Enablement No service definition M2M of yesterday M2M Management No control on M2M traffic, SIM and device Mobile Operator Network Operator is bit pipe Standard SIM Standard data/SMS Tariff & Subscription truck truck truck Connected devices

M2M Service Models - 2 Enterprise Applications Logistics optimization powered M2M Service Enablement No service definition Operator is aware of M2M and starts adapting to it M2M Management No control on M2M traffic, SIM and device Mobile Operator Network Limited definitions about M2M on network (SIM, tariff, etc.) truck truck truck Connected devices

M2M Service Models - 3 Enterprise Applications Logistics optimization powered M2M Service Enablement No service definition Operator is providing connectivity and management capabilities M2M Management SIM & Device Mngmt PCRF M2M User Management Mobile Operator Network M2M SIMs M2M Tariff APN, IP, MSISDN and IMSI Resource Mgnmt truck truck truck Connected devices

M2M Service Models - 4 Enterprise Applications Logistics optimization powered M2M Service Provider definitions Partner&SLA Mngmt M2M Data M2M Service Enablement Operator is also at the M2M Service Layer M2M Management SIM & Device Mngmt PCRF M2M User Management Mobile Operator Network M2M SIMs M2M Tariff APN, IP, MSISDN and IMSI Resource Mngmt truck truck truck Connected devices

M2M Service Models - 5 Operator is again bit pipe Enterprise Applications Logistics optimization powered M2M Service Provider definitions Partner&SLA Mngmt M2M Data & Diagnostics M2M Service Enablement MVNO Model – Operator is again bit pipe M2M Management SIM & Device Mngmt PCRF M2M User Management Mobile Operator Network MVNO agreement truck truck truck Connected devices

Functional Blocks in the M2M Picture APPLICATIONS BUSINESS SOLUTION SERVICE ENABLEMENT M2M VALUE CHAIN MANAGEMENT CONNEC TIVITY CHIP & MODULE Device Utilities Solution Integration Secure Comm. Application Development APIs Software Management Device Support Layer Rules and Alerts Analytics and Reports Device Certification Device State M2M Data GGSN, HLR Radius SMSC SIM Card Roaming Management M2M Tariff and Plans MSISDN, IMSI Management Charging Billing CRM APN, VPN, IP Management Connectivity Monitoring Device Management Policy Control and Enforcement User Management Admin and Partner Portal Branded Portal Automation API Fraud Control and Alerts SIM Order Management M2M SIM Testing Management Rating Charging and Billing MSISDNless SIM Detailed Reports and Statistics Embedded OS ZigBee, Zwave, 6LowPAN Client Application SIM Application OTA Support Ethernet, GPRS, 3G Modem Logistics Data Warehouse CRM Customer Care Smart Home Automotive PoS Mobile Health Consultancy Farming Smart City Other Enterprise MANY IBM, SAP, ORACLE AXEDA, NUMEREX, SW JASPER, ERICSSON, VODAFONE, TURKCELL TURKCELL TELENOR, VDF TCM, CINTERION, TELIT, DIGI

Position in an Operator Network M2M Customers/Partners M2M Admin Fraud Management OSS Policy Control & Enforcement Performance Management SMSC VAS M2M Connectivity and Device Management Platform CRM Billing Charging BSS GGSN Radius MBB Network Automatic Device Configuration Probe HLR

High Level Logical Architecture M2M Customers & Admin HTTPS WS/REST Fraud Controller and Alerts REST & WS APIs (Automation & Diagnostics) Account and Device Database SIM Management M2M PCRF Management Connectivity Monitoring APN and IP Management Billing and Charging Reporting and Statistics M2M SIM Test Management Device Management Radius Server Rating Engine OTA Engine Reporting Database Admin and Partner Portals Branded Portals Account Management Tariff Subscription Management API Prov. Adapter SMS GW CRM SMPP SMSC API HLR BSS GW CDR Billing and Charging API/Gx Diameter PCRF Network Adapter Gx API API Radius Operator NW GGSN Probe ADC Radius Telenity

Sample use case – SMS communication M2M Customer/Application HTTPS WS/REST Fraud Controller and Alerts REST & WS APIs (Automation & Diagnostics) Account and Device Database SIM Management M2M PCRF Management Connectivity Monitoring APN and IP Management Billing and Charging Reporting and Statistics M2M SIM Test Management Device Management Radius Server Rating Engine OTA Engine Reporting Database Admin and Partner Portals Branded Portals Account Management Tariff Subscription Management SMSGW delivers SMS to the application Confirmed. Device can send SMS to the recipient address Check whether the device can send an SMS (apply defined policy control rules for the device) Device sends SMS message “Warning: Truck speed exceeds the allowed limit” SMSGW Network Adapter Provisioning Adapter BSSGW SMSC GGSN CRM HLR Billing/Charging truck truck truck

Sample use case – Data communication M2M Customer/Application HTTPS WS/REST Fraud Controller and Alerts REST & WS APIs (Automation & Diagnostics) Account and Device Database SIM Management M2M PCRF Management Connectivity Monitoring APN and IP Management Billing and Charging Reporting and Statistics M2M SIM Test Management Device Management Radius Server Rating Engine OTA Engine Reporting Database Admin and Partner Portals Branded Portals Account Management Tariff Subscription Management Data sent from the device is delivered to the application Confirmed. Device has enough data usage quota. Device starts sending daily activity report to the logistics application via configured APN Device APN is set by M2M partner admin or operator admin SMSGW Network Adapter Provisioning Adapter BSSGW SMSC GGSN CRM HLR Billing/Charging truck truck truck

ETSI – M2M Interfaces

ETSI – M2M Specifications

Potential M2M Services 1 Vending Machines 2 Smart Metering for Gas 9 Vending Machines are connected to a centralized server 2 Smart Metering for Gas The gas smartgrids reports a measurement every certain period 9 ATM / POS ATM / POS connected to the bank’s network 3 Fleet Tracking The vehicles can be traced through the path they follow Smart Metering for Water The water smartgrids reports a measurement every certain period 8 4 Emergency Call / Navigation In the case of an emergency, a signal is sent through mobile connection Smart Metering for Electricity The electricity smartgrids reports a measurement every certain period 7 5 Public Transport Buses are monitored in real-time 6 Industrial Telemetry Sensors are monitored in real-time