 16,000+ customers  1,000+ ISVs  1,400+ System Integrators  99 Technology Patents  1st Application Platform Suite  1st App Server On Linux  1st in Performance Oracle9i Application Server Market Leadership and Innovation

Responsive software infrastructure for grid computing Introducing Oracle 10 g

IT Challenges  Expensive hardware, software, and labor  Inflexible architecture limits business responsiveness Isolated Applications Deployed on Islands of Infrastructure

Islands of Infrastructure Isolated Applications Enterprise Grid Computing Responsive Software Architecture Oracle Strategy for IT

Enterprise Grid Computing Add and Reallocate Capacity Quickly and Economically Coordinated use of many servers acting as one large computer Database GridApplication Server GridStorage Grid Grid Contro l

Transactions Multi-Channel Responsive Software Architecture Respond to Changing Requirements Quickly Develop and manage reusable software services to improve flexibility and productivity Content Integration CollaborationCommunication Authentication

Web Services B2B Integration Application Integration Any Data Source Business Intelligence Wireless & Mobile Enterprise Portal Management & Security Business Services Framework Rapid Application Development Clustering & Caching Oracle Application Server 10 g Integrated Middleware Platform

Designer Software Configuration Manager Forms Developer JDeveloper Warehouse Builder Reports Developer BI Beans Discoverer Rapid Application Development Application Development Framework Java, XML, SQL Open Standards-Based Oracle Developer Suite 10 g Integrated Development Platform

// BEGIN App Server Momentum

 Self-service Applications  E-Commerce  Enterprise Portals  Identity Management  Regulatory Compliance  Web Services  Application Integration  Business Process Automation  Trading Partner Connectivity  Mobile and Wireless  Business Intelligence  Content Management Oracle Application Server 10 g Breadth and Depth for Strategic IT Initiatives

 16,000+ customers  1,000+ ISVs  1,400+ System Integrators  99 Technology Patents  1st Application Platform Suite  1st App Server On Linux  1st in Performance Oracle Application Server 10 g Market Leadership and Innovation

Oracle Application Server 10 g Integrated Software Saves $$$  Lower your costs – Save on license and support – Save on software integration – Save on administration and training  Improve quality of service – End-to-end security provides peace of mind – Performance optimizations improve service levels – High availability architecture ensures uptime  Deliver new services faster – Improve productivity with a unified platform

 Modular architecture for maximum flexibility – Install only what you need – License only what you use – Evolve your infrastructure over time  Wide range of deployment topologies – Single CPU server  large SMP – 2-node cluster  High-density rack configuration – Enterprise grids – Scale across all geographies Flexible Deployment From Departmental to Distributed Enterprise

Open and Interoperable Works with What You Have Today  Standards-based platform  Supports all major OS & hardware platforms  Interoperable with existing infrastructure

“The first thing that becomes clear as you examine any complex business model is that becoming exceptional at your business means becoming extraordinarily efficient at handling exceptions.” – Delphi Group, 2003 Align IT With Business Objectives Change is a Constant

“It is not the strongest of the species that survives, nor the most intelligent, but the one that is most responsive to change.” – Charles Darwin Or, put another way…

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Enterprise Grid Computing 10 g Virtualize and Pool Resources Automate User & Resource Provisioning Manage Application Service Levels Ensure High Quality of Service

Enterprise Grid Computing  Adding capacity is costly; inefficient use of resources  Ensuring reliable service is expensive  Configuring systems is labor- intensive and error prone  Poor visibility into end-user service levels  Virtualize resources on low-cost hardware  Workload management and high availability  Automate provisioning of grid resources  Application performance monitoring IT ProblemOracle 10 g Solution

Group resources and services by application HTTP Server Web Cache J2EE Server Virtualized Middleware Services Use Resources Effectively on Low-Cost HW

Oracle 10 g Implement One from Many; Manage Many as One  Virtualize resources on low-cost hardware  Allocate resources dynamically  Automate provisioning  Centralize monitoring and management

Policy Manager Stores application-specific policies Resource Manager Manages resource availability/status Dispatcher & Scheduler Distribute workloads based on application-specific policies Workload Manager Policy-Based Workload Ensure High Quality of Service

General Ledger Order Entry General Ledger Order Entry Start of Quarter:End of Quarter: Scheduled Workloads Allocate Resources to Meet Business Needs

Unexpected demand!  shift more capacity to Web Store Employee Portal  Portal Accounting  Discoverer, reports Web Store  HTTP, J2EE Server Metrics-based Workload Respond to Changing Conditions

 Transparent Application Failover (TAF)  Fast-Start Fault Recovery™  Integrated Backup and Disaster Recovery  Multi-tier Failover Notification (FaN) Grid High Availability Ensure High Quality of Service > 15 mins < 12 secs 15 mins < 4 secs Without FaN With FaN Without FaN With FaN RAC FailoverAS DetectionTotal Downtime < 8 secs

Install/Clone Configure Deploy Patch LiveLink Oracle.com Product Updates Patches Product Configuration Oracle Inventory Software Configurations Hardware Configurations Discover Grid Control Repository Provision Over 20% of downtime is attributable to human configuration errors Grid Software Provisioning View/Search Compare Track Changes Reference Configurations Analyze

Accounting Sales Portal Directory Support Portal Client Consolidate user accounts  Centralize ID management  Share authorization and authentication services Grid User Provisioning Lower Management Costs

 “How much time is being spent in just the JDBC part of this application?”  “What was the average response time over the past 3, 6, and 9 months?” Monitor and analyze application performance: Performance Monitoring Improve Application Performance

Any User New York Sales Office Tokyo Sales Office Application  Monitor transactions  Understand end user experience  Identify bottlenecks  Accelerate problem resolution Service Level Management Ensure High Quality of Service

Load increase identified -- additional resources required 1 Systems chosen for deployment from available hardware 2 New Servers New servers added to application 3 Image/Clone AS Associate AS with Infrastructure Add AS to cluster Configure DB server to get AS requests Configure SLB to include new AS Grid Delivers Capacity-on-Demand Use Resources More Effectively

// BEGIN RSA SECTION

10 g Unify Your Web Presence Improve Productivity Integrate Your Business Deliver New Services Optimize Your Business Processes Responsive Software Architecture

 Stovepiped web sites are costly to manage  Monolithic applications are inefficient and inflexible  Integration projects are expensive & labor-intensive  Disconnected systems slow response time  Information chaos limits productivity  Unify web and wireless access on a single framework  Build software from reusable business services  Simplify integration with a standards-based platform  Standard business processes for greater efficiency  Collaborate to improve productivity IT ProblemOracle 10 g Solution Responsive Software Architecture

// BEGIN UNIFY YOUR WEB // PRESENCE SECTION

Employees: Sales Sales Operations Operations Executive ExecutivePartners: Distributors Distributors Suppliers SuppliersCustomers: Beta customers Beta customers Enterprises Enterprises Small Business Small Business Intranet ExtranetInternet Problem: Stovepiped Web Sites Costly to Manage and Deliver Content and Apps

 Separate employee, customer, and partner sites  Access rights for every application and content store  Custom mobile apps for each wireless device  Single portal framework  Centralized identity management  Single wireless framework Unified Web Presence Reduce Management and Development Costs

Oracle Application Server Portal World Wide Web Documents Hosted Services E-Business Services Enterprise Applications EmployeesEnterprisesPartnersCustomers Unified Portal Framework Reduce the Cost of Managing Web Sites

 Secure centralized access across entire system  Customized privileges – By group, roles, users – Manage, update, view  Support for 3 rd -party solutions for secure access to legacy applications Centralized Identity Management Ensure Security While Lowering Cost

Sales Finance Portal a Delegate Access Control Provide Greater Flexibility in Managing Portals  Enforce corporate security policies and standards  Delegate access and style to departments or partners  Encourage user personalization

 Reduce the cost of resetting passwords ($300 per user / per year, IDC)  Users login once to access applications & content Single Sign-On Reduce Management Costs; Improve Productivity

 Develop mobile applications once – Multi-channel XML – Web services  Deploy to multiple channels – Mobile laptops – Wireless phones – PDAs  Manage from a single console Multi-Channel Delivery Reduce Cost of Managing Wireless Devices Oracle Application Server Wireless

Deliver Personalized Content Improve User Productivity

// BEGIN DELIVER NEW // SERVICES SECTION

Problem: Monolithic Applications Inflexible, Inefficient, Hard to Maintain Print Invoices Generate POs Credit Verification 1 User Authentication 1 Account Validation 1 Create Customers Credit Verification 2 User Authentication 2 Account Validation 2  Hard to adapt to changing business requirements  Duplication of functionality means wasted resources  Small fixes require large investments of time and labor

Oracle Application Server 10g Print Invoices Generate POs Authentication Service Account Validation Service Create Customers Credit Verification Service Reusable Services Lower Development Costs, Improve Flexibility  Build applications from modular business services  Standardized interfaces for reuse & interoperability  Self-describing for easy discovery and binding

Web Service Invoke (SOAP) XML Binding Service Implementation (J2EE, PL/SQL, Other) Web Services Foundation Find and Invoke Platform-Independent Services Publish (WSDL) Discover (UDDI) XML Binding Client Application Client Web Service Registry

Service Development Framework Rapid Development of Business Services  Productivity with Choice – Visual and declarative environment – Complete development framework – “My JDeveloper” personalized interface  Full Web services lifecycle support – Model, develop, deploy, debug, test, tune – XML metadata for simplified maintenance  Complete standards support – SOAP, WSDL, UDDI, WS-I – Interoperability with.NET  Collaborative development – Integration with SCM tools Oracle JDeveloper 10 g with ADF

Leverage Existing Investments Wrap IT Assets as Web Services Legacy Application OracleAS Integration Packaged Application Database Stored Procedure External Supplier SOAP

Import Publish Services as Portlets Allow Users to Interact with Web Services Public UDDI Registry Application Developer Sales forecasting Campaign planning Lead tracking Expense reporting Procurement Travel reservations News feeds Stock quotes … Portlet Catalog Publish Personalize

 Collaboration  Applications  Content management  Syndicated news  Business Intelligence  Workflow & notification  Web Services Portlet Catalog Enable Personalization and Reuse

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Something is wrong here… “Integration costs are approaching one-third of total spending on application development and deployment.” – Gartner, 2003

Problem: Integration Complexity Costly, Labor Intensive, and Hard to Manage Screen Scrape Screen Scrape Screen Scrape Screen Scrape Message Queue Message Queue Message Queue Download File Download File Download File Transaction File Transaction File Transaction File ORB CICS Gateway APPC RPC Transaction File Sockets Message Application

Web Services Integration Web Services Integration Business Process Management B2B Integration B2B Integration Data Integration Data Integration Application Integration Application Integration OracleAS 10 g Integration Suppliers Trading Partners Exchanges Customers Any Database Web Services Applications Legacy Systems Standards-Based Integration Simplify Your Integration Platform

Model-Driven Integration Reduce Labor Costs and Improve Productivity Order Entry Start End Transform Start End Confirmed? Invoice Transform Start End Transform PO Conf PO Y N Order MgmtOrder to CashFinancials  Reduce high labor costs of proprietary solutions  Easy to add, upgrade, and delete endpoints without coding

OracleAS Integration Metadata Model Processes Business Events Transformations Packaged Applications Data Sources Legacy Systems Trading Partners Application Integration Automate Interactions Between Applications

 Automatic propagation of data reduces manual errors  Common view of data and events encourages reuse  Connect with pre-built adapters – Applications – Databases – Messaging – Technology – B2B protocols App View 2 Common Data View App View 1 App View 4 App View 3 Data Consistency Adapt to Application Changes Quickly

 Access multiple data sources  Construct consolidated views  Consume the results within any application Support Accounting Sales Marketing Management View 1 View 2 View 3 Contract Management CRM Financial Application Shipping and Distribution Order Management Manufacturing Data Synthesis Improve Visibility of Data Across Systems

// BEGIN BUSINESS PROCESS SECTION

Problem: Disconnected Systems Limits Real-Time Decision Making App Business Partners Service Providers Exchanges App Enterprise A2A B2BWeb Services Real Time Decisions: Large Order Opportunity Out of Stock Order Not Received Order volume less than forecast Level 1 Support Issue App

Common Internal Process Application Trading Partner Application Business Process Management Standardize Processes for Reuse  Model processes quickly – Simple event handling – Complex B2B interactions  Reuse common processes  Evolve business rules as conditions change

Supplier JCAWireless Portal Partner Sales Application Distributor Internal User Web ServiceRosettaNet Automate Business Flows Improve Processes Across Systems

“Who has the highest order $$ volume?” “Where is my PO?” “Where are orders delayed?” Track and Analyze Business Activity Monitoring for Continuous Process Improvement

// BEGIN IMPROVE YOUR // PRODUCTIVITY SECTION

The Information Age Chaos! Problem: Information Chaos Limits Productivity and Collaboration  Users – Where can I find information about my health benefits? – What was the URL for the Support center?  Teams – What PPT version did you send me via ? – I want to approve that Web page before it’s externalized  Managers – How did my sales team do in the Western region?

Collaborative Work Environment Respond Quickly to Changing Business Needs Collaboration Tools Advanced Search Content Management Voice Business Intelligence Workflow Portal

Content Management Share Information Across Enterprise

Approval Routing & Notifications Improve Workflow Item Creator Approvers Item for approval Item for approval Item Rejected Item Rejected Item Approved Approval Routing Status Portlet Notification Portlet Portal User Portal Page

Built-In Business Intelligence Analyze Data in Real-time

 Enterprise Grid Computing – Lower hardware costs – Lower management costs – Improve quality of service  Responsive Software Architecture – Deliver new services faster – Integrate existing assets to optimize your business – Collaborate effectively to improve productivity Oracle Application Server 10 g Lower Your Costs, Increase Your Flexibility

Responsive software infrastructure for grid computing