Paddy Cronin – Commercial Director UCB/Livwell

£200m Annual Turnover Approx 7,000 employees Sites in England, Scotland and Wales Head Office in Cardiff – Voted Welsh Business Of The Year 2008 Licence Partners: Disney, Nestle, Weight Watchers, Thorntons

UCB & YFB = Livwell Largest supplier to the Retail market Approx 80% of FF Bakery Category STRATEGY Continued 1 st to market Continued Innovation Replicate Top Selling Bakery

 Young but rapidly developing market  Opportunity to Innovate  Opportunity to “Bring something new”  Crying out for a “Baker” Why Free From?

The Future ?  Short term market growth will slow – “Credit Crunch” and “Lifestylers”  Ingredient & process development will lead to continued quality development  FRESH!!! Crystal Ball Time?

 First to market with: Pitta Breads, Naan Breads, Scones, Pancakes, Jam Doughnuts, etc  We’re Bakers – but learning!  Group Support  Supplier Support  Trial & Error !!  Time and Ingredient investment!! How Do They Do That?

Finsbury & Free From  New Product Development - INNOVATION  Delivering on Market & Consumer needs  Plant & Machinery Mutual Admiration ?

Thank You