McGraw-Hill/IrwinCopyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. CHAPTER 14 Sport Careers

2 What are the professional opportunities for those in sport management? How can preparation in physical education, exercise science, and sport assist individuals in sport media? How can professionals increase their marketability in these areas?

3 The Sport Enterprise Sales of sport apparel totaled $28.17 billion Sales of athletic footwear rose to $12.3 billion, up from $9.34 billion in Sports licensed product sales topped $8.02 billion. Sports equipment sales reached $20.2 billion. Exercise equipment sales topped $4.2 billion, golf ranked second with sales of $2.48 billion. Sports and fitness are BIG business!

4 Sport Spectator Interest Premier sport events, such as the Olympics, Super Bowl, NCAA Basketball Final Four, National Basketball League Championships, and Major League Baseball’s World Series are watched by millions of people worldwide. In 2006, soccer’s quadrennial World Cup attracted over 30 billion television viewers during the course of the tournament. In 2010, expanded coverage through online and mobile broadband brought the competition to billions of fans.

5 Sports and the Media NFL receives a combined total of $3.1 billion a year from television rights. NBC paid $2.2 billion for broadcast rights for the 2010 Winter and 2012 Summer Olympic Games. CBS paid $6 billion to telecast the NCAA men’s basketball tournament for 11 years.

6 Sport Management … study and practice involved in relation to all people, activities, organizations, and businesses involved in producing, facilitating, promoting, or organizing any product that is sport, fitness, and recreation-related; and, sport products can be goods, services, people, places, or ideas. Parkhouse and Pitts

7 Four Factor Analysis of Sport Management (Blann)

8 NASPE-NASSM Sport Management Competencies Sociocultural dimensions in sport Management and leadership in sport Ethics in sport management Marketing in sport Communication in sport Budget and finance in sport Legal aspects of sport Economics in sport Sport governance Field experience in sport management

9 Sport Management Career Paths Sport Administration Sport Clubs & Centers Sport Facilities Sport/Leisure Social Services Sport Marketing Sport Communications

10 Careers in Sport Management Athletic administration Director of Intramurals or Campus Recreation Director of Corporate Recreation Sport Facilities Management Sport Retailing Professional Organizations Sport Tourism

11 Careers in Sport Media Sport Broadcasting Sportswriting and Journalism Sport Photography Sports Information Director Web Developer

12 Performance & Other Sport Careers Dance Careers Professional Athletics  Only 1.3% of NCAA men’s and 1% women’s basketball players go pro; football---2%, baseball %, although opportunities are growing. Officiating  Certification required at most levels---must know rules of sport as well as good officiating mechanics. Sport Law

13 Entrepreneurship Should I be an entrepreneur? Ask yourself:  Do I have a viable, marketable service or product?  Is there a consumer desire for the service or product? Examples:  Personal trainers  Consultants  Mobile fitness and health appraisal business  Personal coaching  Computerized skill analysis  Sport instructional camps and schools

14 Increase Your Professional Marketability Education Development of talent Build on experiences progressively  Entry level positions  Career ladder Fieldwork and Internships Volunteer work Networking