More on regulations The Ontario Waste Diversion Act created Stewardship Ontario to collect weight based packaging fees The Ontario Waste Diversion Act created Stewardship Ontario to collect weight based packaging fees Mandatory paper recycling in St. John’s and surrounding areas began in Sept Mandatory paper recycling in St. John’s and surrounding areas began in Sept Other parts of the province will also require both business and residential waste paper to be recycled beginning in March 2006 Other parts of the province will also require both business and residential waste paper to be recycled beginning in March 2006

Moving in a greener direction – What can you do?  Develop new product ideas  Refine production methods  Make your operations environmentally friendly  Review your marketing practices

Developing new product ideas Primary sources of new product ideas: Personal needs Personal knowledge of the needs of others The media Research in Business Data Bases Business Journals and books Our Heritage Our Heritage Travel and Networking experience

Emerging but critical sources of new business ideas Resource shortages Increasing cost for resources Rising energy costs Rising energy costs Changing regulations New customer attitudes and needs New customer attitudes and needs Increasing cost of travel New technology New technology

Local Opportunities New Waste management and energy conservation rules New products that create less waste Utilizing waste products Developing environmentally sound products

Local examples East Coast Converters develops the Billy Boot garbage bag from recycled resins East Coast Converters develops the Billy Boot garbage bag from recycled resins Enviroplastic Lumber uses a mixture of post consumer and post industrial plastics to create an assortment of products ranging from lobster pots to mailboxes Enviroplastic Lumber uses a mixture of post consumer and post industrial plastics to create an assortment of products ranging from lobster pots to mailboxes Inland Technologies recycles glycol used in the de-icing process Inland Technologies recycles glycol used in the de-icing process Wildland Tours develops ecotourism for small groups Wildland Tours develops ecotourism for small groups Eastern Newfoundland Home Builders Association members construct Enviro-Homes Eastern Newfoundland Home Builders Association members construct Enviro-Homes

National Opportunities Kyoto Accord Developing Pollution control equipment Develop new energy sources Evaluating Production Methods to Increase Operational Efficiency

National Examples The development of Bio diesel and biomass fuels The development of Bio diesel and biomass fuels Future Aqua Farms integrates aquaculture and hydroponics to utilize fish farming wastes Future Aqua Farms integrates aquaculture and hydroponics to utilize fish farming wastes Beach Laundromat uses solar energy and energy recovery to reduce costs Beach Laundromat uses solar energy and energy recovery to reduce costs Vision Quest’s Windelectric produced ten million kwh of electricity for the Alberta market Vision Quest’s Windelectric produced ten million kwh of electricity for the Alberta market

International Opportunities Resource Development And Depletion Environmental Remediation Services More efficient Extraction Knowledge transfer

Examples Product stewardship legislation in Germany results in the development of new technologies for dealing with mixed plastics Product stewardship legislation in Germany results in the development of new technologies for dealing with mixed plastics Scottish Tourism encourages pollution prevention and energy conservation in tourist establishments Scottish Tourism encourages pollution prevention and energy conservation in tourist establishments Florida Power and Light implements business wide recycling program Florida Power and Light implements business wide recycling program

Production Phase

Reducing waste, saving money “Find pollution or waste and you’ve found something you’ve paid for that you can’t sell.” Peter Coors, CEO, Coors Brewing Company,1992 “If it’s filling your dumpster, it’s costing you money.” Paul Fitzgibbons, Web Atlantic, Every stage in production is a possible waste source. Every stage holds potential profits.

Review the production process Monitor the supply chain Analyze delivery controls Tour the production facility Create waste map Evaluate packaging Scrutinize storage facilities Examine the path to the customer

Green production Implement a waste reduction and resource recovery plan Implement a waste reduction and resource recovery plan Upgrade old inefficient equipment Upgrade old inefficient equipment Train staff to be energy and resource conscious Train staff to be energy and resource conscious Mistake-proof equipment Mistake-proof equipment Reduce energy demand Reduce energy demand Stop energy leakages Stop energy leakages

Green production, continued Find local product sources Find local product sources Share resources Share resources Reuse production components Reuse production components Implement critical maintenance schedule Implement critical maintenance schedule Start an employee awareness program Start an employee awareness program Reduce production wastes Reduce production wastes Look for alternative materials that are environmentally friendly Look for alternative materials that are environmentally friendly

Green production--continued Find alternate energy sources Find alternate energy sources Monitor delivery and return damaged goods immediately Monitor delivery and return damaged goods immediately Create more economical packaging Create more economical packaging Reduce inventory Reduce inventory Recycle wherever possible Recycle wherever possible Look for complementary products Look for complementary products

Production - Cradle to Cradle Cradle to cradle design plans for end use and restoration of product materials to the environment. Cradle to cradle design plans for end use and restoration of product materials to the environment. Life Cycle Cost Accounting and other related accounting procedures consider all costs associated with a product from the raw materials stage to final disposal or disassembly. Life Cycle Cost Accounting and other related accounting procedures consider all costs associated with a product from the raw materials stage to final disposal or disassembly. Where environmental stewardship or extended producer responsibility programs are in place, the company must consider costs that may not be part of the company’s expenses until some time in the future. Where environmental stewardship or extended producer responsibility programs are in place, the company must consider costs that may not be part of the company’s expenses until some time in the future.

Implementing a waste management plan Write a mission statement Write a mission statement Be clear about goals Be clear about goals Be sure employees are aware of your goals Be sure employees are aware of your goals Consider an energy audit Consider an energy audit Maintain current data on quantities of waste and energy use in each section of your business Maintain current data on quantities of waste and energy use in each section of your business Implement an employee awareness and reward program Implement an employee awareness and reward program Monitor and evaluate progress Monitor and evaluate progress

Marketing

Marketing strategies Much of today’s advertising is still in print format Much of today’s advertising is still in print format Posters, Business cards, brochures etc are all heavy consumers of paper Posters, Business cards, brochures etc are all heavy consumers of paper Use the Internet - Besides web pages, use ad banners on other sites, e-newsletters and Use the Internet - Besides web pages, use ad banners on other sites, e-newsletters and Use “on product” advertising Use “on product” advertising Develop customer loyalty through common interests Develop customer loyalty through common interests Focus on consumer relations over “advertising” Focus on consumer relations over “advertising” Communicate simply - avoid environmental jargon Communicate simply - avoid environmental jargon

Marketing Strategies Take advantage of charitable events Take advantage of charitable events Create useful items that carry your message Create useful items that carry your message Use long term advertising. eg. Bus shelters Use long term advertising. eg. Bus shelters Direct your marketing efforts - avoid the scattergun approach Direct your marketing efforts - avoid the scattergun approach Develop complementary marketing techniques Develop complementary marketing techniques Use interactive marketing strategies Use interactive marketing strategies Take advantage of eco-labeling Take advantage of eco-labeling Develop strategic alliances Develop strategic alliances

Environmental Concerns in a “Throw Away” Culture Most consumers have greater knowledge of environmental issues than in the past Most consumers have greater knowledge of environmental issues than in the past Unlike in the past, consumers have become accustomed to the comforts of a “throw away culture” Unlike in the past, consumers have become accustomed to the comforts of a “throw away culture” Consumers want to make minimal changes in their lifestyle to accommodate environmental concerns Consumers want to make minimal changes in their lifestyle to accommodate environmental concerns

Considering the Environmentally Aware Customer Many are willing to spend a little more Many are willing to spend a little more Most are looking for minimal effort demand Most are looking for minimal effort demand Most prefer to purchase green products in places where they normally shop Most prefer to purchase green products in places where they normally shop Many consumers are cynical about environmental claims in advertising Many consumers are cynical about environmental claims in advertising Green products must be comparably priced Green products must be comparably priced Commercial sales may be subject to green procurement rules Commercial sales may be subject to green procurement rules

Demographics– Green Consumers Late thirties and early forties Late thirties and early forties Executive professionals and college graduates Executive professionals and college graduates Higher than average incomes Higher than average incomes More women than men More women than men Young adults are most responsive to green marketing Young adults are most responsive to green marketing Green consumers make up about 40% of the Canadian market Green consumers make up about 40% of the Canadian market

Other Considerations High profile of environmental concerns including climate change and contaminated soils High profile of environmental concerns including climate change and contaminated soils Shortage of resources Shortage of resources Concerns about waste Concerns about waste Greater accountability for advertising claims Greater accountability for advertising claims Environmental education programs Environmental education programs Quality and the competition Quality and the competition Investigative and scientific television programs Investigative and scientific television programs

Operations

Environmentally Conscious Operations Reducing heating costs Reducing heating costs Office waste reduction Office waste reduction Choosing and maintaining environmentally friendly business premises Choosing and maintaining environmentally friendly business premises Energy saving lighting Energy saving lighting Aggressive recycling practices Aggressive recycling practices Implement a waste management team Implement a waste management team

Energy saving practices Insulate attics and floors Insulate attics and floors Caulk windows and doors to prevent heat from leaking Caulk windows and doors to prevent heat from leaking Install compact fluorescent and T-8 bulbs Install compact fluorescent and T-8 bulbs Install occupancy sensors or programmable thermostats Install occupancy sensors or programmable thermostats Turn off appliances and equipment when not in use Turn off appliances and equipment when not in use Reduce travel by holding online meetings and conference calls Reduce travel by holding online meetings and conference calls Keep equipment and vehicles well maintained Keep equipment and vehicles well maintained

Waste management in the office Use double sided copies whenever possible Use double sided copies whenever possible Use and online applications Use and online applications Fax directly from a computer Fax directly from a computer Reduce margins and line spacings on draft documents Reduce margins and line spacings on draft documents Display paper conservation hints near copiers and computers Display paper conservation hints near copiers and computers Display notices in a central location rather than sending a memo to each worker– use a white board to leave short messages for staff Display notices in a central location rather than sending a memo to each worker– use a white board to leave short messages for staff

Environmentally friendly work environments Use a good ventilation system Use a good ventilation system Keep temperatures even and prevent drafts around windows and doors Keep temperatures even and prevent drafts around windows and doors Make sure lighting is appropriate - Reduce unnecessary lighting Make sure lighting is appropriate - Reduce unnecessary lighting Keep copiers and other equipment clean and in good working order Keep copiers and other equipment clean and in good working order

Environmentally friendly work environments Avoid the use of harsh chemical based cleaners Avoid the use of harsh chemical based cleaners Ensure adequate air space around equipment Ensure adequate air space around equipment Keep offices and other work spaces free of fumes or dust from production areas Keep offices and other work spaces free of fumes or dust from production areas Properly dispose of expired products and chemical containers including ink and toner cartridges Properly dispose of expired products and chemical containers including ink and toner cartridges

Energy Audits An energy audit is a good way to get an energy reduction plan started An energy audit is a good way to get an energy reduction plan started Energy audits should be followed by quality data gathering practices and frequent follow- ups with staff and management Energy audits should be followed by quality data gathering practices and frequent follow- ups with staff and management A repeat audit should be conducted if the business expands or production processes change A repeat audit should be conducted if the business expands or production processes change