PERSONAL AND BUSINESS BRANDING PROJECT Concept Pitch Sonja Holness

THE WHAT Personal branding and identity project Create an identity package that includes my CV, showreel DVD, business card, and info about my business Nuevo Media.

THE WHY Concept Development Branding and Identity package Entrepreneurship and the Artist Business Plan Future Technologies Cross Media Campaign Although my project will span across three subjects, the outcomes for each will be different. The aim is to end the course with a business plan, an identity, and a way to market my business.

NUEVO MEDIA NeuVo Media will provide multimedia services to small and medium business’ in my local area and capital city. Services offered will include graphic design, animation, motion graphics, photography, web design, branding, and 3D visualisation.

THE PROJECT IN A NUTSHELL Create a brand and identity for my business Design logo Design business card and letterheads Create a motion graphic sting for showreel Design an info package for myself and my business

TARGET MARKET Local small businesses and organisations that require graphic design services Local government and council that require promotional material for events etc Real Estate Agencies that require photography or video production services Medium sized businesses that require websites, corporate videos, or graphic design services Larger corporations that require a branding and identity services

PROCESSES AND METHODS Vector graphics will be created in Adobe Illustrator Print elements will be laid out in Adobe Illustrator and Adobe InDesign After effects will be used for creating DVD showreel and sting Use market research to aid in the design of the logo Research into paper stock and printing methods Cost print jobs based on professional printing and printing myself

RESEARCH Search registered business names and trademarks Identify companies offering similar services Look at branding and identity projects for inspiration Conduct market research into business name and logo design

THE COMPETITION Moko Creative is a competing studio that offer similar services to my proposed business, here’s some examples of their work.

CIP CREATIVE CIP Creative is another design and branding company, the above are examples of their work.

RESULTS Companies refer to themselves as “a full service agency” or a boutique agency”. Each company offer a unique point of difference from their competitors. CIP Creative offer furniture design, Moko Creative offer food photography services. My local area has quite a few design businesses but none of them offer all the services I propose to.

LOGO AND BUSINESS NAME CONCEPT DEVELOPMENT Naming your business is really hard!! So many of the names I wanted were already taken, by searching ASIC and IP Australia I was able to see what names were already taken. I wanted a name that would portray the sort of business I am trying to build, as well as being unique and memorable.

NUEVO MEDIA IS BORN The brainstorming process...

EXAMPLES OF BRANDING DESIGNS The above example included elements of visual merchandising. These particular elements are branded merchandise. The logo and theme has been applied to many different graphic mediums. Similar to what I would like to achieve.

This designer has created a self-promotional package, just as I would like to achieve. I love the fact that the designer even went so far, as to design a bottle with her cv on the label. The small gold objects are actually usb drives.

In this example the designer has designed a resume, folder, business card and envelopes as a self promotional piece.

This designer has created an entire package for her CV and showreel

In this example the designer has designed a complete branding package for his new graphic design business.

PACKAGING AND OTHER THINGS Research a way to package my CV, DVD showreel, and business card. What can I add to my package to give it a point of difference? Eg. Pens, notepad, usb Cost and ability to design and create the package myself Cost of professionally printing my package

PACKAGING REFERENCE My first point of reference was the 2012 Cannon Photo 5 box The packaging has a fold out design, and has recesses where things can be packaged inside.

PACKAGING DESIGN Basing my idea of the Canon photo box Interlocking interior box Exterior folding box Affixed with a logo sticker View Package design

PAPER AND PRINTING Paper Packaging gsm board recycled brown Business card gsm recycled white CV gsm matte paper Printing Research into the cost of commercial printing with 3 spot colours run of 500 Source the paper myself and print on the large format printers at TAFE run of 100

LOGO REFERENCE The following are examples of typographical logos that I really liked. I think the typographical logo looks clean modern and adds a point of interest to a design.

CONCEPT WORK The starting point was to create a business name logo that would inform the rest of my branding project. I began by looking at fonts and colours.

PROCESS Illustrator, to create a typographical logo, and to test colours. Create a clean and modern look with elements of art nouveau. Conduct market research into which fonts, colours, and lay outs work well.

RESULTS By asking classmates and people experienced with design I was able to get a fresh opinion on my design and change it accordingly The results were surprising, the design that I though was best wasn’t always the one that was chosen. Through the process of market research I was able to come up with a design that worked. The final logo is very different from my original concepts.

MOOD BOARD (colours represented here are not accurate of final colours) The above colour schemes are what I started with

MOOD BOARD These is my final chosen colours (see example of identity guidelines)

FINAL LOGO DESIGN View Identity Guildelines View Variations

SCHEDULE Course Time Week 5 Conduct market research into logo and colour schemes Final design of logo and colour scheme Week 6 Research target market Identify existing competition

SCHEDULE Week 7 Research packaging design Research materials in packaging Research cost and methods of delivery Design packaging Week 8 Research Costing Research Time and Labor

SCHEDULE Week 9 Concept development of CV and Package design Week 11 Collate information on costs and finances

SCHEDULE Week 12 Collate all information into booklet Work on presentation Week 13 Present to industry

SCHEDULE Post Course Week 1 Create info packages for sending to potential clients or companies I want to work for Week 2 Implement social media campaign Week 3 Implement website design