1000 Islands Spence Lee, Sam Manna, John Walsh.

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Presentation transcript:

1000 Islands Spence Lee, Sam Manna, John Walsh

The Region

Boat Tours

Existing Infrastructure Boat tours Small bed base Summer destination ONLY – Summer music & arts festivals – Boat shows & races – Attractions such as tours of Boldt and Dark Castles, both located on Islands

Unsustainable Mass Tourism (UMT) Las Vegas, NV Gatlinburg, TN

Goal: Sustainable Mass Tourism (SMT) Lake Placid, NY

UMT  SMT Promote growth of bed & restaurant base Source jobs locally Develop year round market Brand name Mass transportation Maintain natural qualities of area w/ development

Major Players Alexadria Bay town council Alexandria Bay chamber of commerce. Local residents New York state/ Jefferson county involvement

Community Relies on summer tourism business Goal: keep jobs and money local – Avoid chain businesses through local ordinances Current tourism model does not support local residents and local economy 1% meal & room tax Promote local scenery

Sense of Place River culture – boating/fishing Natural beauty Preservation of the river’s aesthetic qualities

Bed Base Addition of resort style, middle to upper scale hotels room range Fit in with natural and cultural character of the region Green Source jobs locally

Green Hotels

Four Season Market Partner activities with local hotels (package deals) Organized efficient mass transportation

Fall

Winter

Summer Package golf with hotels More transportation to summer festivals – Develop concert venue with a summer concert series Improve downtown area – Zoning laws – no eye sores – Sync appearance with local brand Extend summer season into Spring – More springtime festivals/marketing

Brand

Market Middle to Upper class Quality of accommodations to match quality of restaurants

Tourism Bureau Partner a tourism bureau with a historical society Goal to educate tourists about local culture/environment/history Tourists will have a better appreciation for the local environment and community when they visit

Four E’s Excitement: natural and manmade attractions Entertainment: local culture, music and art festivals, boat/car shows and races, etc. Education: Tourism bureau partnered with historical society All adds up to an unforgettable experience!