Ronald van Oeveren ECOMM 2015 NL-Utrecht The True Value of Mobility Management

Introduction Ronald van Oeveren Strukton Rail Business Development & Innovation Sustainability Board U15 Culture beats strategy every day!

Strukton headquarters, Utrecht, the Netherlands

Sanderink Invest / Oranjewoud NV * Oranjewoud NV EUR 1.75 billion ca fte’s Antea GroupStrukton Sanderink Invest EUR 2.3 billion ca fte’s Centric EUR 1.58 billion ca fte’s EUR 400 million ca fte’s EUR 550 million ca fte’s * Oranjewoud NV is an Amsterdam Stock Exchange listed company % of the shares are in hands of Sanderink Invest.

Strukton Construction and engineering services, specialising in rail systems and civil infrastructures Summarized: 6,200 employees, revenue of 1.58 billion Euros (2013) Focus: Europe, Middle East, Australia, Indonesia, targeted projects Construction, engineering and maintenance services in: –Infrastructure (railways, harbors, airports, high ways) –Rail systems (metro, light rail, mono rail, heavy haul, high speed) –MV and HV systems (generation, distribution, substations) –Immersion projects (road tunnels, rail tunnels, storm water barriers)

Why? Access Clients and commuting employees CO2 reduction Health improvement We believe we can change our habits! For your own health For your legacy For your environment For your company

Change: first step Smaller cars and limited emission

More change Stimulate use of video- and teleconferencing Public transportation - Business cards for lease-car drivers Stimulate use of bike pograms Private transportation - headquarters to railway station

The Last Mile A challenge? Sure! Comfort Privacy Change of habits! How? Peers with the same interests U15

Health Lidy Bosman Since November days a week per e-bike Lost 9 kilos No more diabetes medicines! Change of habits!

U15 A powerful coalition of companies Sustainable mobility for Utrecht region Companies work together Same goals, same peer group Co-execute the governmental program of Beter Benutten Sustainable economic results Goals of 2014 exceeded expectations Number of cars in rush hours reduced by members Results: 8% reduction of CO2 emissions Over 300 member companies

What does U15 offer its members? General Connection to peer companies Connection to national initiatives Gateway to governmental and other public bodies U15 newsletter Projects CO2 footprint Advice and support on mobility budget for employees Advice and support on bike use stimulation programs Modal shift Community support Themes: CO2 footprint, bike use stimulation, mobility budget, modal shift Regional (like town of Amersfoort) U15-Café’s

Modal Shift or Change of Habits Language and urgency E-book link Gamification

Stimulate bike use Nu-Connect shared e-bike system pilot at Lage Weide industrial site go-bike Copenhagen

Private collective transport

U15 CO2 footprint

Mobility budget Customized advice Start by capturing existing situation Ambition of the employer Start immediately – Take measures Takes 4 to 6 weeks

Summary What is the true value of mobility management? Have we changed our habits? CO2 reduction in 18 U15 companies: 8% in one year 17% of transport by public transport Sorry, no information on biking Is it sustainable…meaning will we continue with our new habits? Continued improvement of infrastructure for bikes and public transport, habits, taxes, etc.

Future initiatives and innovations Solutions hidden in the answer on the next questions: Do you need to travel? Could you travel by public transport, carpool or bike? In the rush-hour or not? We see possibilities in: E-bikes up to 15 km radius Planned parking facilities Working at home or closer to home Video and teleconferencing Continued improvement of infrastructure for bikes and public transport Tax system Improvement on public and privat transport Bio-fuels Yes, we believe we can change our habits!