Paul Mundy Developing your communication strategy And planning a communication campaign

Paul Mundy Planning your communication strategy 1.Decide who your audience is If you have more than one audience, prioritize 2.Decide what your objectives are 3.Select your messages 4.Choose your media 5.Produce the media materials 6.Implement the strategy 7.Evaluate after 12 months 8.Plan programme for Year 2

Paul Mundy Creating a communication workplan Base your annual workplan on your communication strategy  Media materials (eg, press releases, video, annual report, newsletter, campaign…)  Number of materials planned, timetable for completion  Staff responsible  Budget  Boss’s approval of plan, resources and budget

Paul Mundy Running a communication campaign Campaign = focused effort for a short time to achieve a communication goal Examples  Advertising campaign to sell fizzy drinks  Political campaign before election A campaign may be part of your communication strategy

Paul Mundy Running a communication campaign 1.Decide who your audience is If you have more than one audience, prioritize 2.Decide what your objectives are 3.Select your messages 4.Choose your media 5.Create a work plan 6.Set a target for the campaign

Paul Mundy Running a communication campaign 7.Set the budget 8.Design the individual components Video, meetings, posters, handouts, field visits… 9.Produce the media materials 10.Pretest the media materials 11.Implement the campaign 12.Evaluate at end of campaign 13.Plan programme for future