v | © OverDrive, Inc | Page 1 v | © OverDrive, Inc | Page 1 © 2013 OverDrive, Inc. | Page 1 Proven Value OverDrive: Proven Value for Libraries Contact us for more information  Web:   Phone: x4  Connect with us!  Here at PLA: Get a personal demo and attend more sessions! it's time to pick the winner! eBook Case Study: Successfully Reaching New Users and Increasing Engagement LAI/CILIP Joint Conference April 2013

© 2013 OverDrive, Inc. | Page 2 1. Digital Library Growth Using Data to Drive Engagement  Understanding the average user  Gathering your library data  Leveraging Content Reserve 3. Conclusion Session topics

© 2013 OverDrive, Inc. | Page 3 Digital Libraries Continue to Grow Data period for each year runs from March 1 st to Feb 28 th We continue to see impressive growth in both the number of digital libraries and the digital checkouts in those libraries.

© 2013 OverDrive, Inc. | Page 4 Checkouts Growing Even Faster Data period for each year runs from March 1 st to Feb 28 th

© 2013 OverDrive, Inc. | Page 5 Using Data to encourage continued growth We want to encourage continued growth by meeting our users’ unique needs. Living in a digital world means we have a lot of data about: what people like to read how often they’re reading how they find books they would like to read

© 2013 OverDrive, Inc. | Page 6 Who are our users? Age Gender Last summer, OverDrive and ALA conducted a user survey at U.S. public library websites.

© 2013 OverDrive, Inc. | Page 7 Who are our users? (cont.) OverDrive – ALA survey data Device used

© 2013 OverDrive, Inc. | Page 8 How much are they reading? We can see borrowers are both new to digital lending and increasing the amount they lend.

© 2013 OverDrive, Inc. | Page 9 Our average reader We can use that data to imagine what an average OverDrive reader might look like. Meet Judy. Judy is 54, lives in an metropolitan area and has her master’s degree. Judy received an iPad as a gift last year and has recently registered the device with her local library. Though she’s new to e-reading, she appreciates the flexibility and has been increasing the amount she reads this way. What else do we know that can help us serve digital users like Judy?

© 2013 OverDrive, Inc. | Page 10 What else do we know? Content Reserve offers a large amount of data on your library’s performance and your users’ reading habits. Library Usage Statistics Patron holds, total checkouts, metered access usage and more Purchasing Statistics Purchase orders, Smart Lists, Holds Manager and Advantage library acquisitions User Statistics Manage user accounts, view new user registrations

© 2013 OverDrive, Inc. | Page 11 Library Usage Statistics View titles your patrons have on hold View current checkouts, holds and metered access usage See an overview of your digital library, including overall checkouts, holds and number of patrons By correlating this data with what we know about our patrons, purchasing becomes a much smarter process. Selectors can choose titles with high hold to checkout ratios, anticipate series borrowing patterns, and budget for next year’s growth.

© 2013 OverDrive, Inc. | Page 12 User Statistics View patron checkouts by checkout ID, library card number, or title View new user registrations by day, month and branch View checkouts by day or month organized by unique user Our most successful library partners are using this data to set goals for user registration and measure their success toward those goals. Our library partner services team can provide marketing and outreach materials and training to help you meet your growth objectives.

© 2013 OverDrive, Inc. | Page 13 Purchasing Statistics View all purchase orders placed by your library Use your purchase order history to determine which purchases saw the most use and where you might allocate funds toward some mid- and back-list titles. Remember, our average user is increasing the amount she reads digitally. We can support her lending habits with great titles from a publisher’s entire catalog.

© 2013 OverDrive, Inc. | Page 14 Leveraging Content Reserve Using what we know about our average users and the statistics about our library collection, we can rely on Content Reserve to help automate collection development.

© 2013 OverDrive, Inc. | Page 15 Automate your Digital Collection Standing Order Plans  Automatic access to bestsellers  Build holds for popular titles  Save time and effort  Simplify budget planning Holds Manager  Save time while keeping waitlists to a minimum  Select a format, holds ratio, monthly budget, frequency and maximum title limits  Tailor the plan to fit your needs

© 2013 OverDrive, Inc. | Page 16 Collection Development Specialists Don’t forget! You can always contact your personal Collection Development Specialist for more ways to tailor your collection to your users. Our dedicated staff is always available to help you save time as you build your digital library.

© 2013 OverDrive, Inc. | Page 17 Wrap-up By understanding how patrons use your digital library, you can develop a more targeted catalog and support your patrons’ specific lending habits. Remember these key points:  Know who your patrons are  Understand your patrons’ lending habits  Use tools in Content Reserve to develop your collection

© 2013 OverDrive, Inc. | Page 18 Proven Value OverDrive: Proven Value for Libraries Contact us for more information  Web:   Phone: x203 Mrs. Claudia Weissman International Business Director OverDrive, Inc.