Welcome and have a seat please.  What is typography?  The design of the characters and the way they are presented on the page  What are fonts?

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Presentation transcript:

Welcome and have a seat please

 What is typography?  The design of the characters and the way they are presented on the page  What are fonts?

 Warm up  Collect Syllabus  Font Conference Video  Typography Font history  Wordle Computer activity

 Font- A specific size, weight and style applied to a character  Serif - The characters have attributes on the tips called serifs  Leading-Vertical spacing between lines of text  Sans Serif- Characters do not have attributes on the tips

 Typeface Basic design of a character  ProportionalAll characters receive a different amount of horizontal space based on the size of the character  Typography The design of the characters and the way they are presented on the page  Tracking Process of changing the horizontal spacing between all the characters in a large block of text

 MonospacedAll of the characters receive an equal amount of space regardless of the size of the character  Script Characters appear to have been written by hand  Kerning Vertical spacing between lines of text  Font Style Slant and weight of a character, such as bold or italics