Tweeting All Rotarians How Twitter can bring diverse, engaged new members @Rotary7690 #FallSeminar

The Goal Use social media to gain new membership. Increase diversity. Coordinate with the district and larger Rotary umbrella groups. Make the best use of our @Rotary7690 # FallSeminar

Why Twitter? Appeals to a different generation Hip, new, cutting-edge, buzz-word Individualized content Professional visibility: news programs, talk shows, sports, events, even Sirius/XM Unfiltered @Rotary7690 # FallSeminar

Communication Methods Gaining Popularity Social Media Texting Messaging Losing Popularity Printed Media Voic s Phone @Rotary7690

Twitter: The Demographics Source: Pew Research Center’s Internet & American Life Project, April 17 – May 19, % of US adults use Twitter actively. 30% of those users are under 30 YOA. Very diverse user group. Nearly equal male to female ratio. Over 50% identify themselves as Black or Hispanic. Most users are educated and @Rotary7690 #FallSeminar

How to Sign-up and Use Twitter Please follow the hyperlink below. PY_vws PY_vws 271 MILLION active monthly users as @Rotary7690 #FallSeminar

No Love For @Rotary7690 No way! They’re great friends!! #FallSeminar

Twitter @Rotary7690 #FallSeminar

Benefits of the Medium Messages are concise. – TL;DR (Too Long; Didn’t Read) – 140 characters max. Followers don’t have to be friends. A public forum for information @Rotary7690 #FallSeminar

Lists @Rotary7690 Lists are curated groups of users. – Club rosters Subscribe to lists to read posts without following users. #FallSeminar

Tips & Tricks Use and RT’s. – Connect your messages with others in the community. Use URL shortening services. – ow.ly – bit.ly – goo.gl Use filters when searching. – filter:news – filter:images @Rotary7690 #FallSeminar

Rotary & Twitter We have engaging content. – Twitter > – Make organizing public to increase visibility Rotary structure – Creates a natural web of followers – Clubs follow members, Districts follow @Rotary7690 #FallSeminar

International Support Joined April, ,300 tweets 247,000 followers General Secretary of Rotary International.

@rotary Impact As of 2013, Rotary International was one of the world’s most followed nonprofits. Without a social media @Rotary7690

@Rotary7690 I-85 By-pass #FallSeminar

Summary Scenario Any Twitter user can find our club, based on our Tweets, our Followers, and/or our location. They can see when and where our activities are and contact anyone involved in the conversation. They can see our activity over previous months. They can see who is in the Club and what the members are interested in talking about, all from any Internet-connected device. A user searching #rotary #EndPolioNow or #ServiceAboveSelf near NC would see @Rotary7690 #FallSeminar

#rotary #FallSeminar Click the shortened URL below to see a Twitter search of the hashtags above, within 100 miles of Greensboro, @Rotary7690 #FallSeminar