Monopoly
is a situation in which there is a single seller of a product for which there are no good substitutes.
When a monopoly exists, there are generally high barriers to entry into the industry. What are the reasons for these barriers?
(1) Legal Barriers u u patent - grant of an exclusive right to use a specific process or produce a specific product for a period of time (17 years in the U.S.) u u licenses and franchises - permission, granted by a government, to enter an industry or occupation
(2) A single firm has sole control of a resource essential to an industry.
(3) Economies of Scale Costs per unit in an industry may be low only when a firm produces a lot of output. Consequently, small firms will be unable to enter the industry because costs are too high.
Market Demand Curve price quantity Demand Because the monopoly firm is the only seller of a good, the market demand curve for the good is the same as the demand curve for the firm’s product.
This is not true for the monopolist. Remember for a perfectly competitive firm: MR = P.
For a monopolist, MR < P. So the MR curve lies below the demand curve. Quantity Price TR MR
Drawing the MR curve when the demand curve is a straight line: MR has the same Y-intercept and is twice as steep as the demand curve. $ quantity Demand MR
Determining the optimal output and price, and the maximum profit: 7 Steps
Step 1 a. Draw and label the axes. $ quantity
Step 1 b. Draw and label the ATC and MC curves. ATC MC $ quantity
Step 1 c. Draw and label the D and MR curves. ATC MC MRD $ quantity
Step 2: Find the profit-maximizing output where MR = MC ATC MC MRD $ quantityQ*
Step 3: Determine the price from the demand curve, above Q*. ATC MC MRD quantity $ Q* P*
Step 4: Determine the cost per unit from the ATC curve, above Q*. ATC MC MRD quantity $ Q* P* ATC*
Step 5: Determine the TR = PQ box. ATC MC MRD quantity $ Q* P* ATC*
Step 6: Determine the TC = ATC. Q box. ATC MC MRD quantity $ Q* P* ATC*
Step 7: Find profit = TR - TC. ATC MC MRD quantity $ Q* P* ATC* profit
In the previous set of graphs, the monopolist was earning a positive economic profit. It is also possible for the monopolist to have a loss or to breakeven. Let’s look at a monopolist with a loss.
Step 1: Draw and label the axes and curves. (For a loss, the ATC curve must be entirely above D.) ATC MC MRD $ quantity AVC
Step 2: Find the profit-maximizing (or loss- minimizing) output where MR = MC ATC MC MRD $ quantityQ* AVC
Step 3: Determine the price from the demand curve, above Q*. ATC MC MRD $ quantityQ* P* AVC
Step 4: Determine the cost per unit from the ATC curve, above Q*. ATC MC MRD $ quantityQ* ATC* P* AVC
Step 5: Determine the TR = PQ box. ATC MC MRD $ quantityQ* ATC* P* AVC
Step 6: Determine the TC = ATC. Q box. ATC MC MRD $ quantityQ* ATC* P* AVC
Step 7: Find profit or loss = TR - TC. ATC MC MRD $ quantityQ* ATC* P* loss AVC
A Monopolist Breaking Even (Zero Economic Profit)
Step 1: Draw and label the axes and curves. (To break even, D must be tangent to the ATC curve.) ATC MC MRD $ quantity
Step 2: Find the profit-maximizing output where MR = MC ATC MC MRD $ quantityQ*
Step 3: Determine the price from the demand curve, above Q*. ATC MC MRD $ quantityQ* P*
Step 4: Determine the cost per unit from the ATC curve, above Q*. ATC MC MRD $ quantityQ* ATC* = P*
Step 5: Determine the TR = PQ box. ATC MC MRD $ quantityQ* ATC* = P*
Step 6: Determine the TC = ATC. Q box. ATC MC MRD $ quantityQ* ATC* = P*
Step 7: Find profit = TR - TC. Since TR = TC, = 0 ATC MC MRD $ quantityQ* ATC* = P*
Monopoly Possibilities short run: positive profits, losses, or breaking even. long run: positive profits, or breaking even.
What is bad about monopoly? u u Consumer options are limited. u u Profits do not signal firms to enter the industry. (They can’t get in because of the barriers to entry.) u u There is allocative inefficiency. ( P > MC ) The monopolist does not produce all units that consumers value more than it costs to make them.
Allocative Inefficiency ( P* > MC* ) ATC MC MRD quantity $ Q* P* ATC* MC*
Natural Monopoly a situation in which ATC declines continually with increased output. So a single firm would be the lowest cost producer of the output demanded.
ATC doesn’t turn upward until a very high output level, beyond the amounts that consumers will buy. ATC $ quantity
Remember: the MC curve is below the ATC curve when ATC is sloping downward. ATCMC $ quantity
Draw the demand and MR curves. ATCMC MR D $ quantity
What can the government do about a natural monopoly? u u government take over the industry u u let it operate freely u u government regulation of monopolist
Natural Monopoly: operating freely ATCMC MR D $ quantityQ* P*
Regulation u u marginal cost pricing (P = MC) u u average cost pricing (P = ATC)
Natural Monopoly: marginal cost pricing regulation ATC MC MR D $ quantity PmPm QmQm
Natural Monopoly: marginal cost pricing regulation ATC MC MR D $ quantity PmPm QmQm P < ATC Firm has a loss! So this won’t work.
Natural Monopoly: Average Cost Pricing Regulation ATC MC MR D $ quantity QaQa PaPa
Natural Monopoly: Average Cost Pricing Regulation ATC MC MR D $ quantity QaQa PaPa Zero economic profits: this can work.