Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

Athlete Leadership Programs

Sponsored by Special Olympics Sponsored by Special Olympics

Athlete Leadership Programs Presenters:Presenters:

Find your partner(s)! Some of you have money to give, but you need something too. Others need money and have something to offer. Make the right matches!

What will we do in this section? Learn about Special Olympics Fundraising Review Global Messenger Basics Learn how to participate in Fundraising Calls Practice doing Fundraising Calls

Why do you need to know this? You are the expert on Special Olympics And how it benefits you as an athlete. SOI or your home Program may ask you to join them on fundraising calls or to thank donors/sponsors.

Global Messenger Basics Special Olympics Mission and Goals

Global Messenger Basics What makes Special Olympics Different from other sports Organizations Or other causes

Global Messenger Basics How to prepare a speech: Know your topic Know your audience Decide what to include Practice

What does the money pay for? Why does Special Olympics need to raise money? Special Olympics Fundraising

Where does Special Olympics, Inc. get its funds? Individuals Other Businesses 29% 51% 20% 100% Total

Where does Special Olympics, Inc. spend its funds? Programs Administration Fundraising 15% 80% 5% 100% Total

Donor Fundraising What is a Donor? A DONOR is someone who gives something as a “gift”.

Where do donors get the money they donate? Businesses – Selling their products or services Individuals – Salary and/or investments

Why do people want to donate to Special Olympics? Business Reasons Personal Reasons

Why do people want to donate to Special Olympics? People believe that Special Olympics helps the people it serves People want to help other people Proud to be a part of the movement Belief in our mission Personal Reasons

Why do people want to donate to Special Olympics? Employees feel good about working for a company that cares and does good things Linking your business to Special Olympics shows customers that your company cares Business Reasons

Foundations Christmas Record grants Civic/Service Clubs Start-up funds for new projects Other Reserves Investment income Fees from Sub- programs Government Grants Ministries/Agency/Divisions Health/Human Services Sport and Activity Disability Lottery Individuals Direct mail Major donors Planned giving Internet/ Web promotions Giving Clubs/Societies Adopt an athlete programs Corporations Sponsorship Cause Related Marketing Company’s Foundation Government Relations Community Relations Public Relations Human Resources Executive’s Fund How People give money to Special Olympics Special Events Golf tournament Dinner/dance Walkathon Movie promotion Polar plunge Plane pull Merchandising/ Licensing Key chains Tee shirts Mugs

Research Target Prospects Prepare and customize offer (decide what to ask for and prepare a proposal) Send proposal, comply with guidelines or submit application Results/Decision made (acceptance, Yes! rejection, No. or renewal) Follow up with phone call letter, or to check status Make presentation or proposal at meeting Set a meeting date and time The Fundraising Cycle START HERE Plan and Set Goals Follow up with phone call, letter, or to check status

Successful Selling in 5 Steps 1.Determine Your Customer’s Interest and Needs 3. How does it help Special Olympics? 2. State the Project or Program you want them to fund. 4. What are the benefits? 5. Close the deal

Determine Interest and Needs What does the person or business want or need from their relationship with Special Olympics?

State the Project or Program you want them to fund Be HonestBe Honest Be SimpleBe Simple Be ClearBe Clear Tell what you’llTell what you’ll spend the money spend the money on… on… And how their involvementAnd how their involvement with Special Olympics will with Special Olympics will meet their needs and serve meet their needs and serve their interests their interests

How does it help Special Olympics? 5 Ws are: What is the project? Who will it benefit? Where will it happen? When will it happen? Why do we need it? 1 H is: How do we meet both the donor and SO needs? the donor and SO needs?

What are the Benefits? How can SO meet the person/business’s needs? To answer this, you need to know what is important to them.

Closing the Deal Make it easy to say “YES” Make sure you understand next steps and who is responsible Be positive

Role Play Did they use the 5 steps? What should the athlete do differently? What should the staff person do differently?

The Athlete’s Role You as an Athlete can participate on Fundraising Calls: Participate on SponsorshipParticipate on Sponsorship “pitch” calls “pitch” calls Participate on thank youParticipate on thank you calls calls Participate on FundraisingParticipate on Fundraising Event Organizing committees Event Organizing committees

The Athlete’s Role On these Calls, use your Global messenger abilities to answer the questions: (bring your tools) What isSpecial Olympics?What is Special Olympics? What isyour role in SpecialWhat is your role in Special Olympics? Olympics? How do Donors help SpecialHow do Donors help Special Olympics? Olympics? How has Special OlympicsHow has Special Olympics helped you personally? helped you personally?

Don’t Forget! Be sure to find out what you should wear to the meeting Be prepared to talk about yourself and how Special Olympics has helped you personally. Talk about their products or services, especially if you use them or know people who do!

Don’t Forget! Be prepared! Don’t try to wing it. Talk to the person you will be presenting with. Know how much time the entire presentation is take and how long your part should be Practice with the person you will be presenting with

Recap What did you learn?

Athlete Leadership Programs