DIR-685 Wireless N STORAGE ROUTER Wireless & Router Product Div. May. 28th, 2008 D-Link Confidential

 The Design  The Market (Product Position and Target Market)  Selling Points  Competitive Advantages  DIR-685 Specification  Q & A

The Design Key Developments + Design Style Observations

The Design Key Developments + Design Style Observations

Home is becoming o r g a n i z e d technology doesn’t stand out instead, it blends in The Design

DIR-685 Storage Router

The Design DIR-685 Storage Router, a harmony of sensual and sensory experience. Each detail reflecting the creative inspiration behind this modern masterpiece.

The Design

Product Position  Product Position  DIR-685 is the ideal centerpiece router for your wireless network in the home and office.  Deliver file sharing and backup through the network.  Target Markets  SOHO Network Users who require easy file backup abilities.  Family Home Users who want to store and share the digital files.  Travel Businessmen who demand file access everywhere.  Luxury Shoppers who desire fashion, trend, and social status. The Market

The First Router for your Desktop The Market

Selling Points Easy Share & Backup Backup and restore files and PCs Access your data everywhere Store and share your digital files Sharing MFPs, General Printers and Scanners. Interactive Display Device and Network Status Display Internet Digital Photo Frame Internet News, Weather Forecast, RSS Channel and PhotoDisplay. (FrameChannel) Green Technologies Green Ethernet Technology WLAN Scheduler RoHS Compliance Energy Star-qualified power adapter 11n Gigabit Router State-of-the-art n technology. Gigabit LAN and Internet ports Intelligent QoS Engine Dual Firewall (NAT & SPI) Selling Points

 Experience total Gigabit WAN and LAN performance.  Ultimate range and coverage 11n performance.  Intelligent QoS Technology for superior VoIP and Online Gaming.  Dual active firewalls (SPI and NAT) to help prevent potential attacks from across the Internet.  Enhanced WLAN multicast technology. Design Matters Selling Points

 Store and share digital content from multiple computers into a central location.  Easy backup your files and media contents through network.  2.5 inch SATA HD support for faster and more stable file transfer.  Access stored data away from home with the built-in FTP server.  Network USB technology enables seamless printer sharing.  Multifunction Printer and Scanner sharing become easier via D-Link SharePort™ technology. Design Matters Selling Points

 3.2 inch true color interactive LCD display panel.  Monitor router and network status immediately.  View online photos from the Internet Album like Flickr and Picasa  Get RSS feeds of the latest news, blogs, sports, and more..  View weather forecast and calendar without turning on your computer.  Easy Setup your wireless network via WPS. Design Matters Selling Points

 GreenEthernet Technology support, which can automatically powers down ports that have no link.  Budgets power output for difference Ethernet cable lengths.  WLAN Scheduling support, which can shut down your wireless network when not in use for further power saving.  Complies with European Union’s RoS directive that restricts the use of certain hazardous materials.  Use recyclable packaging to help reduce waste that goes into the environment. Selling Points