TRANSITIONING TO DIGITAL How Painful is it? SMS, Inc. Don Bowen, CEO
From the Customer(s) Point of View University Customers; Administrative – This change pain dependent upon the number of analog only TVs in the department. Digital Tuners in PCs roll out dependent upon the communications and cohesiveness of the IT department. Athletics - Stadium had largest number of analog TVs, remain analog until a change in the stadium. Coaches and other areas welcomed the HD and advanced services. Housing – Transitioned very easily, communications and education key. SMS, Inc. Don Bowen, CEO
From the Customer(s) Point of View Students; Few number of calls from TV compatibility issues. Issues; Tivo not compatible. Some TVs not compatible (low end LG from Walmart) Digital boxes expensive $150 and limited availability. (Channel Master 7001) SMS, Inc. Don Bowen, CEO