C ASE S TUDY ON B ARACK O BAMA ’ S S TRATEGY Deepak Joshi Sekhar Dahal Jackson Subedi Sakar Sharma Sarvesh Mainali 1

I NTRODUCTION First African-American president of the US 44 th president of the US Opportunity to create history Birth date - Aug 4, 1961 Majored in Political Science from Columbia University in entered Harvard Law School elected as the first black president of the Harvard Law Review Obama – Characteristics 2

C AREER Illinois State Senator ( ) U.S. Senate member ( ) First African-American president of the U.S (Nov ) 3

T HE O BAMA CAMPAIGN  Internet Savvy  X-Box Games  Internet sites- “FighttheSmears”  Facebook, Myspace, Blackplanet, Glee, Linkedin  Segmented and Targeted voters through these sites 4

M C C AIN ’ S CAMPAIGN Concentrated advertising on media Later introduced ‘McCainSpace’ Illiterate in comparision with Obama (Tech Savvy) 7 years combatant, POW (Prisoners of War) 5

R ESULT WebsiteObamaMcCain Facebook 2 Million600,000 Twitter 112, You Tube Subscribers 115,00028,000 Viewer Visits97 million2 Million 6

H OW DID THIS HELP O BAMA ?  Obama brand  Youth focus  Advantage over McCain  4 P’s of BHO  Victory with the extensive use of technology 7

Gracias 8