1. What is the product being sold? a softdrink without sugar refreshing f.

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Presentation transcript:

1. What is the product being sold? a softdrink without sugar refreshing f

2. What does the advertisment promise the consumer? no sugar but real coca-cola taste

3. Which role does the soundtrack play in the commercial? 1.soundtrack plays at the beginning 2. soundtrack stops in the middle 3. soundtrack plays at the end

4. Which group does the commercial aim at? young people Adaptive Pragmatist milieu Escapist milieu Precarious milieu New Middle Class milieu

5. How does the commercial try to get your attention?

Quelle:

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