Connecting brands and consumers through Content

Content Marketing Services Content Strategy Research and build a content plan fine-tuned to your business’s unique needs Content Development Develop on-target, on-brand messaging to power your inbound marketing efforts Content Distribution and Promotion Drive traffic, engagement and page views to get more eyes on your content and incite action

What Brandpoint Does We build successful content marketing programs, leveraging our expertise on content strategy, development and distribution SEO & Social Media Strategy to drive engagement & traffic Gain website traffic with content amplification Earned Social Media Brandpointcontent.com Paid Mat Release Sponsored Content Amplification Pay-Per-Click Owned Content Development & Strategy GOAL: Complete content marketing strategy Drive brand awareness with mat release campaign

Why Brandpoint? Turnkey: Full service content marketing agency that can handle all your content needs Quality: Trusted by the world’s biggest and best brands since 1996 Voice: Work directly with your strategist and writer to portray your brand image Efficient: Proprietary content platforms streamline workflow and report results

Who Trusts Brandpoint? AGENCIESBRANDS

Proven Process Identify Campaign Goals Develop Content Strategy Create and Approve Content Analyze ROI Optimize for Results Distribute Content

Content Strategy SEO Strategy: Identify the search words and phrases customers use to find you Content Strategy: Tailor a comprehensive content roadmap detailing tactics and timing to reach your goals Social Strategy: Build a social media strategy that engages and grows your target audience

The core of your content marketing strategy: Identify the search words and phrases customers use to find you SEO Strategy Complete customized keyword analysis and recommendations, from our Google-certified strategists Build your keyword strategy based on your industry, consumer base and goals, and recommend best SEO practices that today’s search engines reward Move you higher in the results pages, attract more users and make more conversions

The building blocks of your content plan: Developing a comprehensive content strategy is key to content marketing success Content Strategy Use social listening to inform your content plan Provide content tactics for reaching your goals Create a detailed editorial calendar to keep your content growing and fresh Measure results, gauge returns and optimize future content

The key to engaging your target audience and distributing your content: Tailor a social media strategy to achieve your business goals Social Strategy Set up your social media platforms and promote your posts Identify your industry influencers and complete outreach to them Provide detailed analytics and reporting Concept, write, post and manage your social media content

Content Development Writing Services: Learn your business, acquire your voice and deliver on-target, on-brand written content Design Services: Create compelling visual content that attracts your audience and establishes expertise Structured Data: Implement best practices to get your content indexed for the search engines, found and shared

Your content is your brand: Brandpoint writers immerse themselves in your image and speak your language Writing Services Work directly with Brandpoint’s on-staff team for on-target voice and top results Our writers average of over 12 years of content creation experience in marketing, journalism, public relations and advertising Benefit from experience and expertise in your market Capabilities Website Content Blog Content Product Descriptions Articles Social Media Content Infographics Listicles Ebooks Newsletters White Papers Reports Press Releases Custom Content

Effective content marketing is more than words: Brandpoint creates compelling visual content that gives you the look of success and wins trust Design Services Highlight your content, make it easy to consume, add credibility to your message Create a look that engages your audience and enhances your image Design your infographics, E-books and whitepapers, plus other custom content projects

Perfect words and beautiful design only work if the search engines can find you: We handle the nitty-gritty details of structured data Structured Data Services Perform in-depth analysis and write all code necessary optimize your content for the major search engines Mark up your structured data to get your content indexed and found, and bring more viewers Complete tasks for schema; meta titles, tags and descriptions; Google authorship; rich snippets

Content Distribution and Promotion MAT Releases: Connect your brand message with a mass audience (digital and print) Sponsored Content: Publish your content alongside trusted editorial (digital only) Content Amplification: Push your content out digitally to build traffic and drive engagement Pay-Per-Click: Develop and manage a PPC program that improves your ROI and your content marketing

Connect your brand message with a mass audience: Distribute your PR and branding messages to a guaranteed audience digitally, and in print MAT Release Services Distribute feature articles with photographs Online Articles Guarantee: 800 high-quality media placements, site audience of at least 18 million (Average: 1,100+ online placements) Produce print placements on top daily and weekly newspapers Write your article for you, or edit your article for AP style

Connect your brand message with a mass audience: Distribute your PR and branding messages to a guaranteed audience digitally Sponsored Content Distribute articles, infographics and listicles Appear alongside editorial on trusted news and media sites Online Articles Guarantee: 800 high-quality media placements, site audience of at least 18 million (Average: 1,100+ online placements) Infographics and Listicles Guarantee: 500 high-quality digital media placements, site audience of at least 15 million (Average: 600+ online placements)

Drive traffic to your content and grow engagement: We use a suite of proven techniques and powerful tools to amplify your content’s distribution Content Amplification Reach an engaged and relevant audience on high-quality media sites Drive qualified traffic to your content or website Manage and Optimize your campaign for best results

We handle all details of your PPC program with customized, daily attention so you increase your ROI and glean invaluable keyword insights for your content marketing PPC Strategy and Services Build your strategy and set up your PPC program Manage and optimize your account, spending time on it every day monitoring bid and position, keyword performance, ad copy and conversion Write all text ad headlines and copy Report and analyze results on a regular schedule

Brandpoint gathers information to understand your business, audience and campaign goals. You select the Brandpoint content marketing package that fits your needs. Brandpoint develops a content strategy, recommends solutions, and creates a schedule and work plan. Next Steps