McGraw-Hill/Irwin © 2005 The McGraw-Hill Companies, Inc. All rights reserved. CEO MFGMKTR&D CEO MFGMKTR&D Project Manager A. Functional Team Structure No cross-functional integration; employees remain within functional departments remain within functional departments. B. Lightweight Team Structure Employees remain within functional departments but project manager provides cross-functional integration. Managing New Product Development Teams
McGraw-Hill/Irwin © 2005 The McGraw-Hill Companies, Inc. All rights reserved. CEO MFGMKTR&D Project Manager CEO MFGMKTR&D Project Manager C. Heavyweight Team Structure Project manager provides cross-functional integration; team members are collocated but still report to functional managers also D. Autonomous Team Structure Project manager provides cross-functional integration; team members are collocated and report only to project manager. Managing New Product Development Teams
McGraw-Hill/Irwin © 2005 The McGraw-Hill Companies, Inc. All rights reserved. Managing New Product Development Teams
McGraw-Hill/Irwin © 2005 The McGraw-Hill Companies, Inc. All rights reserved. Managing New Product Development Teams