Product Development Introduction

The Team Full Time –Platte Clark (VP of Product Development) –Susan Christensen (Project Manager) Contract –Dr. Wayne Hintze (Data & Psychometrics) –Dr. Jessica Scott (Industrial Psychology / Psychometrics) –Others (surge capacity)

Who is Platte Clark? Creative! © Zenger Folkman 2014 How creative?

Who is Platte Clark? Experienced! © Zenger Folkman 2014 How experienced? He is responsible or has been closely involved in the creation of some of the most successful products in our industry. What company and what product/s? Company Initials are “V” and “S” One of the products rhymes with “Pursuancer”

Who is Platte Clark? Committed to his craft! © Zenger Folkman 2014 How committed? Recent quotes: “I want our products to win awards and they will.” “When our competitors put their products side by side with ours, I want them to be embarrassed.”

Who is Platte Clark? Follows a strong philosophical and instructionally sound path for product development. © Zenger Folkman 2014 I am going to try to share his approach with you today.

Training Design Three lenses to always think about when building and delivering training: –Logos (Training should make a logical argument) –Pathos (It should connect on an emotional level) –Ethos (It must be viewed as credible) © Zenger Folkman 2014

Training Design Three questions every learner must be able to answer: –Can I do it? –Is it worth it? –Will it work? © Zenger Folkman 2014

Training Needs Analysis 9 Facilitators

Product Development at ZF We have a formal process in place to ensure quality, formalizing storytelling (via video), and making sure we pull the ethos, pathos, and logos levers. This process walks hand-in-hand with marketing. Tom has executive ownership over the product lifecycle, and we’ve identified specific development milestones that trigger marketing events. The most notable change is that we NEVER commit to a product launch date until we’ve met beta testing criteria first. © Zenger Folkman 2014

Current Testing EC 1 Day EF ½ Day Based on the feedback and observations we have remained in development and will be revising and retesting. Once we are satisfied with the beta results, we will launch into an implementation plan (triggering side-by-side marketing events culminating in a GEA date (Global English Availability).

EL Virtual Instructor-Led Training A Sneak Peak at What’s Ahead

Virtual Instructor-led Training Currently in the last stages of development. Consists of 2, 3 hour modules. Utilizes Webex Training Center Two production roles: –Online facilitator –Producer We’re going to be running alpha and beta tests in the near future.

Our workshop roadmap module topicskey insight from research session 1 1 Making a Difference Good does not equal great 2 Profound Strengths and Fatal Flaws Don’t need to be perfect Perception becomes reality 3 Leadership Competencies Know where you are session 2 4 Building on Your Strengths Play to your passions 5 Leadership Cross-Training Leadership cross-training 6 Peer Coaching and Summary Involving others increases successes

Voice Connectivity Audio Options: –Toll / Toll-free phone lines –VOIP © Zenger Folkman 2014

Platform Support Works across various platforms: –Windows –Mac –Solaris –Linux © Zenger Folkman 2014

Synchronous (Real-Time) Learning Virtual Instructors will be able to: –See who’s speaking at any given time –Mute a line to minimize distractions – Pass control to participants –Monitor and interact in breakout rooms where group activities take place. © Zenger Folkman 2014

Robust Cloud Delivery © Zenger Folkman 2014 All training delivered over the Cisco cloud Provides a high degree of: –Reliability –Security –Performance

Product Development Summary © Zenger Folkman 2014 I’m excited to be in the roll and apply what I’ve learned over the years to Zenger Folkman As a department we will be highly quality focused, and we should not shy away from training that inspires wonder, majesty, and magic. We have a process that ensures marketing and PD materials walk hand in hand to the GEA date.

© Zenger Folkman 2014