ANTHROPOS-MAN / HUMAN BEING LOGOS- STUDY “THE STUDY OF MAN” In 1 period… WHAT IS ANTHROPOLOGY?

ANTHROPOLOGY gets divided into 2 main categories: (1) physical anthropology (2) cultural anthropology

Seeks to understand human behavior from a biological base Focuses on human evolutionary history and biological variation among human populations. Physical Anthropology

- 1. Biological Anthropology 2. Primatology 3. Forensic Anthropology the study of human variation… Branches in Physical Anthropology

Forensic Anthropologists examine clues in physical injuries, the wear on bones or teeth DNA analysis Assist the police in homicide cases ‘Power of Bones’ (4:06)

Seeks to understand universals and variations in human cultures both past and present. Branches: 1.. Archaeology 2. Lingusitics 3. Ethnology Cultural Anthropology Cultural Bingo Activity

Archaeology seeks to understand human history through the study (primarily) of materials remains.

Linguistics seeks to understand human language, written and non- written, spoken and non-verbal..

Ethnology seeks to understand the patterns of human thought and behavior over time. A holistic, detailed description of a culture is termed an ethnography.

Ethnology Role Play Drama time! Groups of 3-4 Brainstorm 3 cultural customs exclusive to teens that are currently perplexing us old folk and would be of interest to an ethnographer studying teen behaviour Act them out in a skit for the rest of the class

Schools of thought in Anthropology: 1. Functionalism 2. Structuralism 3. Feminist theory in Anthropology 4. Cultural Materialism 5. Postmodern / postcolonial anthropological theory

Your Task Class divided into 5 groups Assigned a school of thought Read and research Discuss it as a group: a. make sense of the theory b. decide on its 3 main points c. critique the theory Construct a visual organizer on chart paper for the class so we can understand your topic

Cultural- The core interest of Anthropology So what is culture? The full range of learned human behaviour patterns; the beliefs, attitudes, values and ideals of a society. Culture is :  Learned  Shared with others  Shapes how we understand the world  Has patterns “Culture” used first in 1871 by Edward B. Tylor

What if we used 2013 SUPERBOWL ads to teach us about today’s cultural values? "Whole Again" "Go Daddy - Perfect Match" Budweiser Baby Clydesdale Farmers "Viva Young" Oh, and the experts study them too! "Superbowl Ads that scored big" Oh, and the experts study them too! "Superbowl Ads that scored big" And here’s a more family oriented ad- ?????? What would your observations of US culture and values be, based on these advertisements? Which ad do you think has received the most criticism? In fact it has become the main target of #NotBuyingIt Which ad do you think has received the most fan votes?