 Information card  Warm – up  Syllabus  Week 1 – Event Planning Industry and Benefits  Next Week

 Please complete the provided index card with the following information: › Name › , phone › Experience in the industry › Event experience

 Break into pairs and interview each other including the following items: › Name, degree option, year › Describe the most recent event you attended and what made the event memorable  You will introduce each other to the class

 Syllabus Syllabus

Upon completion of this week, the student will understand: Event planning industry and benefits 1. Review of event planning industry 2. Identify employment opportunities in the industry and education requirements 3. Define the role of the event planner 4. List benefits of event planning 5. Differentiate between business meetings, educational events, social events and other special occasions.

 Ancient cultures – primitive ruins  Public meeting areas  Alexander the Great  Rome › Forum › Coliseum  Old England  World Fairs and Exhibitions

Historical relevance Event Planning Industry Development Professional Certifications

 Work independently with talented and reliable professionals  Never boring  Opportunity to travel  Opportunity to network with other professionals  Meet and work with a variety of individuals

 Long hours  Administrative demands  Meticulous detail  Budget control  Client satisfaction

 Be Passionate  Take Responsibility  Treat Client’s $ as your Own  Continual Learning  Flexibility  Marketing  Communication  Exceed Expectations  Integrity

 Determine the Expectations › Identify audience, guest profile › Define event goals and objectives › Determine budget parameters › Research options › Develop evaluation strategy

 Develop the Concept › Overall picture of entire event › Present location, vendor and supply options › Determine optimal elements and plan › Details

 Design the Experience › Packaging the elements to WOW the guest › Negotiate contracts › Prepare budget › Details - different

 Deliver the Dream › Ruthlessly prepare for it and flawlessly execute it!!! › Choreograph

 Event & Meeting Planner › Business and Corporate Events › Social/Life-Cycle Events (weddings, celebrations) › Cause Related or Fund-Raising Events › Exhibitions and Fairs  Hotel, Conference Center & Casino Sales  Restaurant and Country Club Sales  Entertaining/Sporting Venue Sales & Services  Destination Management

 Assignment: Employment Opportunities in the Industry paper › Research potential career opportunities in the Event Planning industry through current literature, online resources, and/or industry investigation. Prepare a 1 page report on three current job openings in the field and discuss how these jobs would position you for a career in the industry. Cite sources used for your report.  Team Sign - up  Anatomy of An Event