AN OVERVIEW OF HHI Hip Hop International founded in 2002, and based in Los Angeles, is the producer of multiple live and televised street dance competitions. Among them are MTV’s Randy Jackson presents America’s Best Dance Crew, the USA Hip Hop Dance Championship, the World Hip Hop Dance Championship, the World Battles and Urban Moves Dance Workshops. Hip Hop International is recognized in more than 100 countries by its broadcasts on MTV and other international networks. Hip Hop International is represented by official licensees throughout the world who respect the origins of hip hop and who conduct their events and competitions under the auspices of Hip Hop International and who qualify street dancers and dance crews to represent their country in Hip Hop International’s World Hip Hop Dance Championship and World Battles: B-boy, Popping, Locking and All Styles.

The World Hip Hop Dance Championship is the world’s most celebrated dance event. Over two thousand of the world’s best dancers come together in Las Vegas for the Annual World Hip Hop Dance Championship, usually held in August of every year, in an event true to the real values of hip hop culture. Crews and Mega Crews from nations compete to capture the world title and international bragging rights while hip hop icons, artists and celebrities will be there too for all the fun and excitement. The six-day event schedule includes panel discussions featuring respected living legends and icons of hip hop dance, the Chill Down Lounge for dancing after the evening competitions have concluded, the presentation of the Living Legend of Hip Hop Award and the Urban Moves dance workshops presented by the most celebrated hip hop dancers and choreographers. Above all, street dancers meet others from around the world equally passionate about hip hop culture and dance.

PARTICIPATING COUNTRIES TO DATE: Argentina, Australia, Bahamas, Belgium, Brazil, Canada, Colombia, Cyprus, Denmark, Finland, France, Germany, Greece, Hungary, India, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Philippines, Puerto Rico, Russia, Singapore, South Africa, Spain, Switzerland, Trinidad & Tobago, Ukraine, United Kingdom, United States

Held in conjunction with the World Hip Hop Dance Championship is the World Bboy/Bgirl Battle. The World Battle is a state of the art competition for the world’s top Bboys/Bgirls who will represent their countries in a 3 on 3 battle for prizes and world dominance. Wordl Battles are also held for Locking and Popping.

THE WORLD HIP HOP DANCE CHAMPIONS (VARSITY DIVISION) SINCE 2002: Wanted – Real – 2004 Future Shock – 2005 Future Shock – 2006 The Unit, Canada – 2007 Sweet and Sour, New Zealand – 2008 ReQuest, New Zealand – 2009 Zero, Japan – 2010 Sorority, New Zealand – 2011 Sol-T Shine, Japan – 2012 Brotherhood, Canada *No varsity division in 2003 World Hip Hop Dance Championships

THE WORLD HIP HOP DANCE CHAMPIONS (ADULT DIVISION) SINCE 2002: Total Workout Dance Crew, New Zealand – 2002 Extreme, Canada – 2004 Extreme, Canada – 2005 Philippine All Stars, Philippines – 2006 Eclectik, Trinidad and Tobago – 2007 Philippine All Stars, Philippines – 2008 R.A.F. Crew, France – 2009 ReQuest, New Zealand – 2010 Plague, UK – 2011 The Crew, Philippines – 2012 Rockwell Family, Canada

THE WORLD HIP HOP DANCE CHAMPIONS (MEGACREW DIVISION) Royal Family, New Zealand Royal Family, New Zealand – 2012 Royal Family, New Zealand– 2011

THE WORLD BATTLES CHAMPIONS (POPPING) Poppin’ John – 2008 Marie Poppins– 2009 Bionic, USA – 2011

THE WORLD BATTLES CHAMPIONS (LOCKING) Jo Dance, Germany – 2008 Omar Thomas, – 2009 Tiffany Bong, USA – 2011

THE WORLD BATTLES CHAMPIONS (BBOY) Knucklehead Zoo, USA – 2008 Underground Flow, USA – 2009 Fallen Kings, USA – 2011

THE PHILIPPINE CREWS WHO HAVE COMPETED IN HHI: The Philippine All Stars, Adult Division, , , World Champions (2006 and 2008) The Crew, Adult Division 2011, 2012 World Champions (2012) Tha Project, Adult Division 2011 A-Team, Varisty Division, 2011,Adult Division 2012 Legit Status, Varsity Division, Fresh Flow, Varsity Division, 2011 LSDC Street, Mega Crew Division, UP Streetdance Club, Mega Crew Division,

THE PHILIPPINE ALL STARS IN HHI: (2013 Adult Division 4 th Placer, Megacrew Division 7 th placer) 2006 World Championship Piece: World Championship Piece: Prelims Piece: Prelims Piece: Prelims Piece: Adult Finals Piece:

THE CREW IN HHI: 2011 Prelims Piece: World Championship Piece:

THA PROJECT IN HHI: 2011 Prelims Piece:

A-TEAM IN HHI: (2013 SemiFinalist) 2012 Prelims Piece:

LEGIT STATUS IN HHI: (2013 SemiFinalist) 2010 Prelims Piece: Prelims Piece: Prelims Piece:

FRESH FLOW IN HHI: 2011 Prelims Piece: Prelims Piece:

LSDC STREET IN HHI: ( 2013 Megacrew division 4 th placer) 2012 Prelims Piece: Finals Piece

UP Streetdance Club IN HHI: (2013 Mega Crew Bronze Medalists) 2012 Prelims Piece: Finals Piece:

The Significance of theWorld Hip Hop Championships and World Battles to the Philippine Dance Community: For years, the Philippine Dance Community has been clamoring for eliminations to be held in the Philippines for the World Hip Hop Dance Championships in Las Vegas. Previously, the only way to qualify for the world’s biggest hip-hop dance competition was to send a dance video of the competing team, subject to the final approval of the HHI governing body. With the staging of Hip Hop International Philippines, the whole Philippine Dance Community now has an equal chance at representing the country in Las Vegas. No other competition in the world provides the ultimate bragging rights like the World Hip Hop Dance Championship

The Significance of the World Hip Hop Championships and World Battles to the Philippine Dance Community: There is no established competition in the Philippines that brings the same prestige and recognition that being a World Hip Hop Dance Championship/ World Battles qualifier brings. More so if the group or an individual wins it all. There is also no established competition for individuals who want to compete in Popping, Locking, Allstyles and Bboy in the Philippines. Although there are a few events for these dance styles, they are incomparable to the World Battles. The World Hip Hop Dance Championships and World Battles are the perfect avenue to make known to the world the Filipino talent in dance, for those who fail to take notice of it.

PHILIPPINE TEAM 2013

VARSITY DIVISION LMN (2013 Prelims Cut) First time participants in the World Hip Hop Dance Championships, this young team is coached by Phil Pamintuan and Jazz Zamora, both formerly from CADS (Company of Ateneo Dancers)

VARSITY DIVISION Legit Status (2013 Semi-Finalist) Legit Status has been competing in the varsity division of the World Hip Hop Dance Championships since 2009, and has consistently been in the top 10 every year. The group is coached by Vimi Rivera, formerly of the UP Street Dance Club

VARSITY DIVISION A-Team (2013 Semi-Finalist) A-Team is led by the Arda siblings, MJ and Angelica, both from UP Street Dance Club. A-Team has been a consistent competitor in the World Hip Hop Dance Championship for the past few years, in the varsity division.

ADULT DIVISION Addlib Dance Crew (2013 Semi-Finalist) A group founded by Joe Abuda and a regular in the Philippine concert scene and Philippine TV, it is the group’s first time to represent the Philippines in the World Hip Hop Dance Championships.

ADULT DIVISION Unschooled (2013 Semi-Finalist, 9 th place) Also a first time competitor in the World Hip Hop Dance Championships, Unschooled is a group what was formed in 2008 by the different varsity dancers, and trains under the supervision of the Philippine All-Stars.

ADULT DIVISION Philippine All-Stars (2013 Finalist. 4 th placer) The two time World Hip Hop Dance Champions (2006, 2008), this group’s name is already synonymous to the Philippine Hip Hop Dance scene and is recognized as one of the best groups in the world.

MEGA CREW DIVISION UP Street Dance Club (2013 Bronze Medalists) Last year’s bronze medalists are back to have another crack at the crown. The elite front line dancers of UP are competing in their 2 nd year in the Mega Crew Division.

MEGA CREW DIVISION La Salle Dance Company Street (2013 Finalist, 4 th place) From 28, they are now 40 strong. The La Salle Dance Company Street is bigger and better in their 2 nd year competing in the Mega Crew Division.

MEGA CREW DIVISION Philippine All-Stars (2013 Semi-Finalist, 6 th place) The two time World Hip Hop Dance Champions (2006, 2008) merged with Unschooled to form a Mega Crew, also name the Philippine All Stars.

The Use of Dance for Brand Promotions Lately, there has been an increase in the number of brands who prefer to use dance as a tool in marketing. Dance appeals to a wide audience, both yound and old, even if dance can generally be associated with the youth, who we can consider as a lifestyle market with lots of potential. Here is a look at some of the major brands that have chosen to use dance as a means of promotion and marketing:

The Use of Dance for Brand Promotions

IN ASIA

Presence in Asia JAPAN MALAYSIA INDIA LEBANON SINGAPORE THAILAND

HHI AFFILIATE COUNTRIES WORLDWIDE (as of 2012)

PHILIPPINES 2014

HHI PHILIPPINES 2014 For the first time ever, the affiliate status for the World Hip-Hop Dance Championship and World Battles has been granted to the Philippines. BIG Shift Creative Centrale’s Dance and Kinetic Arts (DANKA) business unit is now the official Philippine licensee and affiliate for Hip Hop International’s events and will host the Philippine qualifiers for the 2014 World Hip Hop Dance Championships and World Battles.

HHI PHILIPPINES 2014 SCHEDULE: October 9-13, 2013 North Luzon October 23-27, 2013 South Luzon November 6-10 Cebu / Visayas November Davao / Mindanao

HHI PHILIPPINES 2014 SCHEDULE: January NCR / Metro Manila February 26-March 1 GRAND CHAMPIONSHIP