North Carolina Grass-fed Beef Demand Assessment

Husted, R. (2005) National Cattlemen’s Beef Association

Consumer Characteristics 971 Consumers surveyed 8 locations across the State Median age range years 3:1 females/males 65% of respondents 4 year degree or higher

RESULTS Multitude of consumer misconceptions Vast opportunities for consumer education

North Carolina Grass-fed Beef Supply Assessment

Producer Characteristics 3000 Grass-fed Cattle Sold 70% sole proprietors 75% sell frozen grass-fed 77% sell under private label Median age range years 55% BS degree or higher

Favorite Breeds for Grass-fed Cattle

Results Producers still have plenty of questions and numerous opinions Opportunities related to genetics, forages, markets exist for producers to consider