Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media.

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Presentation transcript:

Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media

Mobile Marketing Strategy Social Media 73% of SmartPhone users access social networks on their devices via apps at least once per day. Source: Lightspeed Research

Mobile Marketing Strategy Social Media Content must be mobile friendly!

Mobile Marketing Strategy Mobile Website If you do not have a mobile website, you are ignoring a segment of your membership and/or community that wants to use your site.

Mobile Marketing Strategy Mobile Website July 2012 All Visits: 7694 Mobile Visits: 215

Mobile App Mobile Marketing Strategy

Mobile App There Are Better Reasons for Launching a Mobile App Than: Mobile Marketing Strategy Peer Pressure

Mobile App There Are Better Reasons for Launching a Mobile App Than: Mobile Marketing Strategy Peer Pressure Act Now! Opportunity

SpringfieldMO2Go Community members Business directory Discounts/Coupons/Offers Chamber members Connectivity to the Chamber Calendar of events Demographic statistics Member directory Chamber/member news

SpringfieldMO2Go Promotion – 2 Stages “It’s Coming!” & “It’s Here!” Print & Web Ads Statement Stuffers Electronic & Print Newsletter Blast Table Tents

Mobile App Post Launch – Now What? You can’t just launch it and leave it! Mobile Marketing Strategy

Mobile App Post Launch – Now What? Have your post-launch plan in place before launch. Ask questions. Anticipate issues. Mobile Marketing Strategy

Mobile App Post Launch – Now What? Perform quality control checks for errors and inconveniences. Mobile Marketing Strategy

Push Alerts (via a mobile app)

Mobile Marketing Strategy Push Alerts (via a mobile app) Plan on the front end of development to segment users for targeted messaging.

Mobile Marketing Strategy What about text messaging?

Mobile Marketing Strategy Text Messaging Mobile Marketing Association’s Best Practices