HOW IT WORKS/ For women who seek high-quality, uniquely beautiful fashion with a positive social impact, Zangiō offers a way to express individuality through clothing and accessory choices while contributing to a world of more opportunity Designers train Ghanaian tailors and dressmakers Clothing sewn by tailors and dressmakers in villages Shoes and jewellery sourced from Ghanaian artisans Shipped to Saskatoon Downtown Saskatoon Store Online Store Profits re-invested in clothing line development Improved livelihoods for Ghanaians Ghanaian Designs West-African cloth

TARGET MARKET/ Young professional women who are individualistic and demand high quality, ethical fashion Saskatoon (through retail store location) Canada, USA, and international (through online store)

VALUE PROPOSITION/ Uniquely beautiful fashion with a positive social impact

FINANCING BUDGET/ Capital Startup Costs$28,900 Working Capital$21,100 Total$50,000 Debt Financing (40%)$20,000 Equity Financing$30,000 Total$50,000 Capital Budget Financing Budget

COMPANY STRUCTURE/ Board of Directors (Founder, fashion industry expert, lawyer, social enterprise consultant) Managing Director Full-Time Sales Staff Part-Time Sales Staff In-Ghana Operations Manager (Contract) Jewellery artisans (Contract) Shoes Makers (Contract) Designers (Contract) Tailors and Dressmakers

COMPETITOR MAP/

PRICING/ Dresses $70-$200 Shoes $50-$120 Jewellery $20-$60

PROMOTION/ Awareness blitz with Saskatoon fashion show Blog with stories from our tailors and artisans in Ghana Re-useable shopping bags featuring photos of tailors and artisans Fairtrade chocolate nights

MARKETING BUDGET/ Advertising USSU Student Handbook$3,000 Facebook$1,000 Twitter$0 Mailchimp$600 Flyers$1,000 Total Advertising$5,600 Promotion and Development Website$3,500 Grand opening fashion show$10,000 Signage$3,400 Business Cards Design & Printing$500 Reusable Shopping Bags$7,000 Conferences & Trade Shows$5,000 Total Promotion & Development$31,000 Total Yearly Marketing Budget$35,000

PROFITABILITY & CASH FLOW /

BREAK-EVEN ANALYSIS /

CRITICAL RISK FACTORS / Number of Customers Per Day Average Purchase Per Customer Cost of Goods Sold

SENSITIVITY ANALYSIS / Customers Per Day (Year 1)Year 5 Owner Compensation 10$22,076 12$48,371 14$67,436 16$90,634 18$111,314

SOCIAL BENEFITS/ Fashion made in Ghana by entrepreneurs like Alima Zangwio Dressmakers and Artisans paid 2x Local Price Trade, not aid Promotion of dignity and pride

CONCLUSION / Potential to be Feasible

Who made your clothes?

QUESTIONS/