Digital media project 101. The six common major stages 1- Site definition and planning 2- Information architecture 3- Site design 4- Site construction.

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Presentation transcript:

Digital media project 101

The six common major stages 1- Site definition and planning 2- Information architecture 3- Site design 4- Site construction 5- Site marketing 6- Tracking, evaluation, and maintenance Module 1: Introduction to digital media: Sami Niemelä |

Digital media project Before you begin Goals + needs? Site specification What, why & how? Schedule Budget Module 1: Introduction to digital media: Sami Niemelä |

Digital media project Planning stage The key for successful project is the right people for the right job. Content is the king. Module 1: Introduction to digital media: Sami Niemelä |

Digital media project 101 Planning :Project Goals Define 2-3 essential goals as a project cornerstone; development strategy, timespan, resources... Remember, there is life after the launch as well Module 1: Introduction to digital media: Sami Niemelä |

Digital media project 101 Planning : Know your audience The user knowledge, background, interests and needs WILL vary. Visual design has to start from the user’s point of view without losing the brand values Module 1: Introduction to digital media: Sami Niemelä |

Digital media project 101 Planning :Content inventory & development Usually the hardest & most time-consuming part of the project Remember strict deadlines on content delivery Module 1: Introduction to digital media: Sami Niemelä |

Digital media project Developing a site specification The site specification is the planning team's statement of core goals, values, and intent, to provide the ultimate policy direction for everything that comes next. Includes at least the content, budget, schedule, and technical aspects of the Web site. Module 1: Introduction to digital media: Sami Niemelä |

Digital media project 101 Specification: Goals & strategies The mission statement and how will the project support it? the Primary target group? How will the success be measured? Hits, users, survey...? Module 1: Introduction to digital media: Sami Niemelä |

Digital media project 101 Specification: Production issues How many pages/sections? Define the final amount as early as possible. Budget vs project size Responsibilities; crew & client Module 1: Introduction to digital media: Sami Niemelä |

Digital media project The development stage The six common major stages 1- Site definition and planning 2- Information architecture 3- Site design 4- Site construction 5 - Site marketing 6- Tracking, evaluation, and maintenance Module 1: Introduction to digital media: Sami Niemelä |

Digital media project 101 Development: planning stage checklist Production responsibilities Tech issues: Server platform Browser & plugin requirements Bandwidth requirements Accessibility features Database? Rich media? Module 1: Introduction to digital media: Sami Niemelä |

Digital media project 101 Development: Information architecture Detailed site design specs, description of site content Site maps, thumbnails, outlines, TOC Detailed technical support specification Browser technology supported Connection speed supported Web server and server resources Module 1: Introduction to digital media: Sami Niemelä |

Digital media project 101 Development: Information architecture Tech proposal: what & how? A schedule for implementing the site design and construction One or more site prototypes of multiple pages Multiple design / interface design comps Module 1: Introduction to digital media: Sami Niemelä |

Typical project lifecycle Module 1: Introduction to digital media Sami Niemelä | Client Marketing Project mngt. Creative Tech MeetingProposal Proposal acceptance or a revision Publication Content proofs etc

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