1.03D – Newsletter (Newspaper) Terms Multimedia & Webpage Design

What is a Newsletter? Publication created by a business or individual that is distributed on a regular basis – weekly, monthly, or quarterly Typically formatted in columns with side headings, graphics, and text boxes

What is a Newsletter? Presents information and updates for a specific organization, club, agency, or business Examples: PTSA Local Church Homeowners Association Resorts....the list goes on and on

Nameplate Banner on front of newsletter identifying publication. Includes: Name Logo Can contain: Subtitle Motto Volume, date (Sometimes called Masthead in the Newspaper Business)

Body Bulk of text excluding headlines Articles that make up the newsletter content

Table of Contents Usually on first page Lists articles and page numbers Inside this issue: 2 – Editorials 3 – Player of the Month 3 – Calendar of Events South Meck WINS2 Homecoming Day3 Travel Abroad!3

Masthead Usually on 2 nd Page Lists publisher & other data May include staff names and more Olde Georgetowne President……………………...….John Smith VP……………………………….…..Sam Smith Treasurer…………………....….Emma Smith Office Location: 6800 Whistlestop Road Charlotte, NC **Note** Remember, newspapers sometimes call their Nameplate their Masthead. Link to Washington Post Masthead Link to Los Angeles Times Masthead

Headline Identifies each article in a newsletter Most prominent text element outside of nameplate.

Kicker Short phrase set above headline Serves as introduction or section heading to identify a regular column. Headline Kicker that Says, “Editorial Comments”

Deck 1+ lines of text between headline and body of article. Elaborates headline and topic. Can be pull quote.

Subhead Appear within body of articles to divide the article into smaller sections.

Running Head Repeated text, usually at the top of each page that includes page number, etc. Also called header.

Continuation Lines When articles span 2+ pages, newsletter uses continuation lines: Jumpline Continuation Head

JumplineContinuation Head Continued on page 2 Continued from page 1

Page Numbers These can appear at the top, bottom or side of the newsletter.

Bylines Short phrase giving name of author of article. Usually accompanied with “by”.

End Signs You know what they are!! They are symbols marking the end of a chapter, story, etc. 

Pull Quote Small quote taken from an article and enlarged to catch the reader’s attention.

Mug Shots Most typical people photograph found in newsletter. Straight-into-the-camera head and shoulders picture.

Caption You know this—also referred to as call-out. Tells who took the picture—and/or describes the picture.

Mailing Panel Self-mailer panel on newsletter. No envelope needed.

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