© Quantcast 2012 Demographic Targeting powered by Quantcast Reach your target customer with precision and scale. Dynamically refreshed demographic segments amplify the value of your media buy. How It Works Quantcast has the best understanding of the whole U.S. internet, with insight into the media consumption behaviors of everyone online. This enables our powerful machine learning to make dynamically informed inferences about online audience demographics. Benefits Accuracy at scale. Quantcast’s understanding of audiences in real time enables you to accurately target millions of consumers across specific audience segments, delivering meaningful scale. Men and Women Ethnicity Hispanic African American Education College+ Income $100K + < $100K Parents All Parents Moms 18 – – – – – Age 18 – – – – – Male Female

© Quantcast 2012 How It WorksBenefits Leverage the [client name] Custom Advertiser Segment Reach your exact target customer base across our inventory using your existing Quantcast Custom Advertiser Segment. [Client name] has already partnered with Quantcast to create a Custom Advertiser Segment modeled after their best customers. The model is used to find millions more users who look and behave like your customers. Focused on the right audience. Each impression-level targeting decision is designed to reach only the most compatible audiences, who look just like the [client name] customer base. Always relevant. Even as online user behaviors change, your model is constantly refreshed with new data, dynamically aligning to your target audience. [client logo here] [Site screenshot here]

© Quantcast 2012 How It WorksBenefits Spendographics – CPG Segments Reach new customers based on in-store purchase data from nearly 100,000 households participating in the National Consumer Panel (NCP) through SymphonyIRI. With a 90% match rate against these households, you’re able to target more new customers with accuracy and scale. Based on actual spending behavior. Segments are built based on transactions at the cash register. Proven effectiveness. Audience targeting based on prior CPG purchase behavior lifted brand sales by 18%.* Measurable impact. In-depth reports help demonstrate your campaign’s impact on offline sales. Turnkey execution. No tags or integration is required. *Study published by SymphonyIRI, April 2012 Audience segments are modeled from consumers who are heavy spenders in a given CPG product category. Using the model, Quantcast finds millions more new consumers who look just like the heavy spenders. We deliver your message to these new consumers alongside our premium content.

© Quantcast 2012 Custom Advertiser Segment Let Quantcast technology go to work for you: Empowering you to: Measuring your best customers from your brand’s website and digital assets. Modeling your customers’ distinctive attributes, and finding more people who look just like them. Reach the most relevant audience for your brand across [your site]. [Site screenshot here]