(Singularity, 2008)

A brief history of where the world was during the Second World War Women’s status and how it shifted during this time Women’s body image and how it was affected by the War (NWHM, 2007)

World War II (1939 – 1945)  Men leave for the War  Women answer the Government’s call  Women join all aspects of the military: The Army, The Air Force and The Navy  Patriotic campaigns stress the need for women to enter the workforce (PBS, 2007)

Rosie the Riveter Video (Youtube, 2009: User DurerDrew)

Prior to the war- Typical housewives Minorities During the war – Women “Step up” ~18 million join the workforce After the war – Return of the housewife (Parker, 2009)

From drab to fab! (Sammy Davis Vintage Fashion, 2012)

The 1940s saw two distinctive styles in women’s fashion. From the beginning of the decade until the “New Look” in 1947 Clothing during this time were of plain and solemn colours. Most outfits were of a solid black, navy, or other dark colours Pants: A new wardrobe for the working woman Even during hard times, femininity never left (Towntalk, 2012)

(Glamour Daze, 2009) (Old Magazine Articles, 2008) (Pinterest – Angela, 2013)

In 1947, French Designer Christian Dior introduced his “New Look”, a style that was both shocking and thrilling Dior's new silhouette was not without some approval The 1940s caused a new slimmer body image for high fashion women but still called for a curvier frame for average women. (Angell, 1999)

1940s women were in full femininity. Curves, legs, breasts, full make up, glamour hair and pin up style looks were becoming popular Products such as foundation, make-up, bright red lipstick and liquid silk stockings were emerging beauty opportunities (Glamour Daze, n.d.)

The War affected everyone, especially women who were given new roles and responsibilities on the home front Women rose to the challenge at the time, but found themselves forced back into a secondary role when the War ended Through it all, women proved themselves to be strong and capable

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