Recruiting Excellence for Africa Graduate Programme Proposal presented to

Why Global Career Company Established in 2002 Specialising in recruitment services for the markets of Africa, Asia and Middle East and Central & Eastern Europe Recruited 6,500+ graduates and professionals across 70 countries A blue-chip client base of over 300 leading companies worldwide A global network over 120,000 graduates and professionals An international team with over 15 years of international recruiting experience with a regional understanding who speak English, French, Spanish, Portuguese, Chinese, Russian, Arabic, and many African dialects Designed, organised and delivered many graduate programmes for MNC and African regional companies Organisers of 15 world-class recruitment events every year where graduate programmes can be recruited for Over 400 successful recruitment assignments completed including over 25 graduate programme recruitment campaigns

Our Candidates We focus on attracting difficult to reach African candidates from around the world with that potent mix of international experience combined with local knowledge. Our over graduate level candidates combine a powerful mix of outstanding academic qualifications, and relevant international experience. Our candidates also possess the following: Strong managerial potential and/or technical skills Fluency in French, English, Portuguese or Arabic Work authorisation for Africa Candidate Demographic Breakdown

Our Sourcing & Attraction Channels Over 600 Universities & Business Schools Online Social Networks including:Media Partners including: We utilise a variety of channels to access high-potential African graduates including: Our global network of over 150,000 African professionals Over 1,000 contacts across alumni networks, African clubs and societies Over 5,500 Africans already recruited by our clients Embassies and High Commissions Over 3,000 African diaspora networks around the world Targeted Career fairs and trade events

Our Track Record Professionals in our network Over 120,000 Undergraduates and Graduates with up to 3 years experience in our network Over 30,000 Candidates recruited into jobs across Africa Over 5,500 Companies we recruit for at a graduate level across all our service lines Over 100 Successful graduate campaigns delivered for our clients Over 25 African countries we recruit graduates into 40

Graduate Recruitment Campaigns Client Briefing & Campaign Development Attraction Candidate Management and Pre- selection SelectionInterviews Recruitment Day Successful Hires An integrated communications campaign designed to meet a specific recruitment drive; in this case a Pan-African graduate programme Multiple sourcing channels would be utilised to attract the best talent across the international and African markets Our recruitment team would handle all responses and manage all screening, selection and assessment processes to the final interview stage As a natural conclusion to a Recruitment Campaign, we would design and organise Recruitment & Assessment Days which can incorporate interviews, presentations, business games and assessment centres or simply consist of scheduled interviews

Candidate Management System & Microsite We custom build and host your own strongly branded recruitment microsite to communicate with graduates across the world and capturing and their interest and applications for screening and selection. This can be linked to an on-line assessment system Campaign tools Preparation of a full suite of communication tools to bring the brand to life including Posters Adverts Exhibition stands Event material We would consult Airtel on designing an effective integrated communications campaign supported by an online recruitment platform. This would be direct, or through our communications partner, a global branding specialist Pan African Graduate Recruitment: Integrated Communications

Campus marketing Presentations Campus-related Events Mailshots Use of Campus Ambassadors and Student Reps Giveaways and Competitions Online marketing Banner advertising links to/from multitude of local, regional and international graduate-read websites Careersinafrica.com Over 1 million page impressions over 200,000 unique visitors per month Average time on site: over 5 minutes We would provide Airtel a full integrated channel marketing plan using GCC assets as well as our partners access to wider channels Pan African Graduate Recruitment: Multiple Sourcing Channels

For large-scale application processing, we have the facilities within various support service centres in Philippines and Poland to handle all response management and selection Our team of multi-lingual consultants would screen and select the best candidates coming through our Candidate Management System Selection Services to include: - CV pre-selection - telephone selection - on-line assessment - organisation of in-country interviews and/or design of in-country and international Recruitment & Assessment Days - Final Interviews - Offer Management Pan African Graduate Recruitment: Selection & Assessment Support

Case Study 1: Standard Chartered Bank – Global Sourcing Campaign Example of larger scale Pan-African graduate recruitment campaign: Campaign conducted across Europe and the US for African graduates and young professionals with up to 3 years post- academic experience and nationals from Cameroon, Gambia, Ghana, Kenya, Nigeria, South Africa and Tanzania. Over 4000 applications generated 1700 candidates assessed 86 candidates passed to offer stage……

Case Study 1: Standard Chartered Bank – Branded Microsite

Example of smaller regional graduate campaign: Global campaign to source Southern Sudanese and Ethiopians for graduate positions in Diageo Africa Commercial (Sales and Marketing) and Supply Divisions Over 800 applications generated 80 candidates assessed 14 candidates passed to offer stage Case Study 2: Diageo – Global Sourcing Campaign

Case Study 3: Vodafone Cultural Assessment

Case Example 3: Vodafone Creating Experiences Online

Case Study 4: Microsoft - Innovative Engaging Collateral

Case Study 4: Microsoft - Creating experiences throughout the process

Airtel Graduate Programme Remit: Graduate Recruitment for Burkina Faso, Chad, Congo Brazzaville, Democratic Republic of Congo, Gabon, Ghana, Kenya, Madagascar, Malawi, Niger, Nigeria, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia Delivery options that GCC can assist: Programme Content Design – comms programme, sourcing strategy, selection and recruitment process, measurement indicators and reporting. This would be in conjunction with our RPO and Communications Partner Sourcing & Screening and Application Response Management Sourcing, Screening and Application Response Management & Selection Sourcing, Screening, Application Response Management, Selection & Assessment All the above will be supported by a full end-to-end applicant, candidate management and recruitment process system

Key Features Designated Graduate Recruitment Campaign designed to attract specific skills for Airtel over a set time period; Utilisation of all attraction channels available to Global Career Company; A team of Recruitment Consultants with English, French and Portuguese language skills will work alongside your own resourcing function to either assist in the process or fully manage the process to fully outsourced delivery ; An end-to-end recruitment solution tailored to your own recruitment process; Customised online application and selection process; On-line and/or Off-line Graduate Assessment systems (SHL/Thomas International etc); Utilisation of Careers in Africa Summits and/or design and implementation of your own Recruitment Days across the international markets and in-country across Africa

Our Standard Fees Recruitment Campaigns Fee per Service utilised No Recruitment Fees Unlimited hires Consulting Services to include: Programme Content, Communications Strategy Design & Implementation and Project Management Consulting Fees from $1,500 per day Sourcing Processes to include: Campus presentations Direct marketing through our Sourcing Channels and our Global Databases Social network penetration for ‘Gen Y’ Participation at on-line and physical career fairs Advertising across graduate media Fees from $1,000 per day to fixed quarterly sourcing fees from $10,000 per month Selection Processes to include: CV screening On-line testing Telephone selection services Assessment Services Recruitment Day Design, Organisation and Delivery Fees from $1,000 per day to fixed quarterly selection fees from $6,000 per month Assessment facilities costed out on a usage fee basis Online Recruitment Advertising Services from $2,000 per month for banners to $6,000 for a fully customised microsite linking to CMS system charged on a user basis