STRATEGIC TRAINING CHAPTER TWO

Qualcomm Strategy is to offer new and innovative products Need ees with new skills Offer 250 new courses on line Business units determine which training skills ee need

Training programs should support business strategy Ex. York training Customer Service Training (huge need)

Evolution of training’s role Idea is to improve ee performance Learning –Application of knowledge on the job Knowledge – –Explicit - skills based –Tacit – overall sense of business purpose and roles expected in attaining business goals

Intellectual Capital Cognitive knowledge - know what AdvANCED SKILLS – know how Self motivation – care why

Executive’s Roles that need Training Strategic Planning Goal setting Coordination Decision making Team development Maintaining trust

Strategic T and D Process #43 Business strategy… then –Vision Mission Goals T and D program development… then Decide on how to deliver t and d then Metrics ( show value)

Organizational Characteristics and how they influence training Integration of business units Global Presence Business conditions

Metrics show t and d success to Balanced score Card –Customer service –Internal processes –Ee satisfaction –Profits

TRAINING NEEDS IN DIFFERENT STRATEGIES CONCENTRATION INTERNAL GROWTH EXTERAL GROWTH DISINVESTMENT Look page #58

The work of management Vision Mission statements Goals

So How Do You organize a training department? Faculty Model Composed of experts in certain fields Customer Model Trainers are related to the functions of departments –Matrix Model Trainers report to both the training director and the departmental managers. Virtual Model –Self assessments, self learning, mngt responsible for tranfer Corporate University Model –Programs offer a wide range of courses..core curriculums, teaches corporate values, –

Team Questions How would you expect the training activities of a company that is dominant in its field to be different from those of a company that emphasizes research and development?

Team Question What do you think is the most important organizational characteristic that influences training? Why?

Team Question Which model would be best for organizing the training for Braums Dairies? Why?

Team Question Cheesbrough-Ponds a producer of health and beauty aids decided to put Vaseline in tubes for lip therapy. They wanted to develop markets for this new product. What is this business strategy? What training needs result from this strategy? Who should be trained? And how? Manufacturing? Sales force?