Mohammad Reza - Firouzbakhsh Sales Director

Users Apps Consolidation Data Security Compliance Continuity Globalization Branch Expansion Mobility Consumerization Business & IT

Disparity between IT and users is increasing Users want flexibility while the business demands control

How IT manages applications and desktops today Distributed computing approach Install applications on desktops and servers Network Servers Management Security Devices

More than 85% of time is spent running in place Upgrades Support issues System integration Desktop maintenance Innovate 13% Status Quo 87%

A better way: IT as an on-demand service Desktops & Apps as a Service

Separate apps and operating systems Move apps and data to the data center Maintain and test in one secure place Deliver on-demand to any device, anywhere Corporate OfficeBranch OfficesRemote WorkerMobile Worker Contract Worker Data Center Back-up Data Center

Built for WS08 R2 Simple, fast product installation Single, intuitive app management console Seamless Microsoft management integration HDX RealTime collaboration for OCS and VoIP softphones HDX RealTime CD quality audio HDX Plug ‘n Play for Windows portable USB devices Citrix XenApp Key features Receiver for Windows, MAC & Linux Smartphone support iPhone Android BlackBerry Windows Mobile Microsoft App-V integration Self-service storefront for PC and Mac New plug-ins Single sign-on WAN acceleration Microsoft App-V XenVault

Complete mobility from any device, anywhere

Access on-demand apps from any device from a single universal client Citrix Receiver for Mac Description Universal client support for Mac operating systems Benefits Enables simple and intuitive access to Windows, Web and SaaS applications from a Mac Allows people the ability to easily choose from where and how they work Gives IT control of cost, performance, and availability of IT services – delivered securely over the network

Universal SmartPhone support Easy and secure access to apps from any mobile platform Description Access hosted apps from today's most popular phones – iPhone, BlackBerry, Android and Windows Mobile Benefits Gives users flexibility to access Windows, Web and SaaS applications from any device Enables easy access to docs and data with Doc Finder feature Optimizes access to web-based apps using App Viewer

Microsoft App-V integration Flexible option for application delivery Description Publish App-V packages directly from XenApp AppCenter Manage App-V client plug-in with Citrix Receiver Subscribe to App-V packages with Citrix Receiver App-V and other XenApp delivered application types can interact and share data Benefits Delivers Citrix or Microsoft virtual applications from a single point of management

HDX RealTime collaboration Collaborate in real-time to improve productivity Description Real-time audio and video collaboration using Microsoft Office Communicator (OCS) and VoIP softphones WebCam support for Windows portable devices Benefits Enables users to communicate and collaborate easily in different locations or time zones using a range of different communication options Increases telecommunications cost efficiency and employee productivity

HDX Plug-n-Play Seamless access to USB devices and compatibility for graphics apps Description Dynamic plug-n-play access to Windows portable USB devices such as POS devices, 3D mice, webcams, headsets, microphones, digital cameras, scanners Enhanced color and monitor support for apps that require multiple monitors and 32-bit color depth SmartCard support for Windows 7 client devices Benefits Enables seamless access to Windows portables USB devices and peripherals Improves compatibility for graphic-dependent applications

Proven enterprise class scalability

Simple product installation Install XenApp in half the time Description Automated pre-requisite install Zero-configuration install Role-based set up wizards Benefits Reduces deployment time and complexity Leverages group policies to automate configuration scenarios Simplifies creating or provisioning of virtual images

AppCenter Single app management console to perform key management tasks Description Redesigned MMC 3.0-style console Policy-based controls to configure session, server, user, device, load and printing policies Integrated Active Directory group policies Benefits Controls application delivery from a single, more intuitive and responsive console Simplifies managing all farm/server settings with familiar AD group policies Configures new servers in seconds with simple drag-and-drop functionality

Control which apps can be accessed by specific users and dynamically change based on device, location and profile settings Monitor and record user activity to meet regulatory compliance and security audits Understand performance trends and bottlenecks and system usage/user habits Enable maximum IT control

Secure Delivery XenApp is the most secure architecture for delivering applications because of centralized application delivery. It keeps data in the datacenter while transmitting only screen updates, mouse clicks and keystrokes over the network. It lets IT administrators assign application access, print and storage policies for specific applications and user groups, ensuring that valuable information remains secure. Kerberos RADIUS Dynamic Token Smart Card Biometric etc.

XenApp 6 key features FeatureDescriptionEditionsPlatform Any device, anywhere Receiver for Windows, Mac & LinuxAccess apps on-demand using a single auto-updating clientA, E, PAll Smartphone support Keep business moving with easy access to apps from any mobile platform including iPhone, Android and Windows Mobile A, E, PAll Expanded plug-ins for Receiver Deliver seamless access with new plug-ins for EasyCall voice communications (all editions), WAN acceleration, and Single sign-on PAll Self-service apps Enterprise storefront for PC & MacEnable self-service access to the apps users need to workA, E, PAll Microsoft App-V integrationDeliver apps using Microsoft App-V from a single point of managementA, E, PAll HDX RealTime and Plug-n-Play HDX RealTime collaboration Provide users with real-time video and teleconferencing collaboration using Microsoft OCS and VoIP softphones A, E, PR2 HDX RealTime audioProvide users with CD quality audio using 90% less bandwidthA, E, PR2 HDX Plug and Play for Windows portable USB devices Enable users to instantly connect USB devices including point-of-sale, webcams, scanners, digital cameras and more A, E, PR2 SmartCard support for Win 7Enhance device compatibility with SmartCard support for Windows 7A, E, PR2

Citrix Confidential - Do Not Distribute XenApp 6 key features (continued) FeatureDescriptionEditionsPlatform Enterprise class scalability Built for WS08 R2Increase scalability with 15% or more users per server on WS08 R2A, E, PR2 Simple, fast product installation Install XenApp in half the time with role-based installation wizards and easier server deployment A, E, PR2 Single management console Reduce complexity of managing applications with a simple and intuitive consoleA, E, PR2 Seamless Microsoft management integration Streamline management through integration with Microsoft Active Directory group policies and PowerShell A, E, PR2

Softline is a Citrix authorized partner since 2001, holding the highest partner status Citrix Platinum Solutions Advisor, also Softline Education is a Citrix Authorized Learning Center.

And meets user needs Work from anywhere Access any app from any device High performance connectivity Better than installed experience

Mohammad Reza Firouzbakhsh | | | Q & A ?