Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com.

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Presentation transcript:

Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

For maximum success in this day and age, it comes down to sending the… Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

You might be saying… Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

You might be saying… Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

1. Manage Your Feedback Loops. Any time someone clicks the "spam" button in your client, they should be removed from your list immediately. Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

2. Be clear with your opt-in process/subscriber expectations. What are they opting in "FOR" and how often are they expecting to get s from you? Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

3. Use your "From Address", "Subject Line", and "Preview Pane" as branding elements: Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

4. Make the opt OUT process EASY! Don't hide your unsubscribe text in 2pt font at the bottom of your message, require subscribers to re- enter their address after they click the link, etc. KEEP IT SIMPLE! (Otherwise, they're going to hit the "spam" button because it's just easier). Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

5. Monitor the "reply-to" address. In other words, don't use a You want people to be able to request to unsubscribe by sending an reply . Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

6. Test Frequency of s. If you send too many s, you may overdo it. If you don't send enough, they won't remember who you are. (Remember, everyone is inundated with information these days and out of sight = out of mind!) Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

7. Offer a "Manage Subscriptions" page where people can downgrade their subscriptions. (For example, instead of your daily , they can choose to get only your once/week digest). Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com For over a decade Heather Seitz used marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today she is the Co-Founder and CEO of Delivered. For more information on how to reduce your spam complaints, click here complaints/. Remember to sign up for the FREE Delivered Pulse newsletter for articles, tips, and recommended resources for marketers complaints/ Download this information in: : Infographic | PDF Guide |