Identify types of business letters.  Business-to-Business  Formalizes details that of a discussions and provide any additional information.  Business-to-customer.

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Presentation transcript:

Identify types of business letters.  Business-to-Business  Formalizes details that of a discussions and provide any additional information.  Business-to-customer  Include: sales and marketing letters, information letters, order acknowledgement letters, order status letters, collection letters, among others.

 1. thank you letter 2. introduction letter 3. cover letter 4. financial letter 5. marketing letter 6. sales letter 7. project letter 8. invitation letter 9. employee letter 10. congratulations letter

 1. cover letter 2. customer relations letter 3. financial letter 4. credit letter 5. introduction letter 6. order-status letter 7. sales letter 8. marketing letter 9. announcement letter 10. apology letter

 Components of an effective business letter.  Depends on the type of letter being written:  Salutation  Introduction  Main topics  summary or conclusion.  Includes facts and recommendations

 Informational messages.  Communication that transfers specific information  Examples of informational messages:  New Product(s)  Sale  Change in business location and/or hours  New ownership

 Inquiries.  Request  Letter of Inquiry (LOI)  The inquiry letter is useful when you need information, advice, names, or directions.  Occasions when inquiries are written by businesses.  To vendors; asking about pricing, availability and delivery dates  Potential customers; asking about what the company could do to make them customers  Current customers; what and when do they want a product?  To ask for more information concerning a product, service or other information about a product or service that interests us