FINAL DIGITAL STRATEGIES RECOMMENDATIONS FOR MMS July 19th, 2013 Team 3 Anna, Deb, Hubert, Ken

Goals New GoalsMeasures of Success Be a thought leader on latest local and national health issues for healthcare consumers Survey public’s opinions on MMS; increased public participation Segment healthcare consumer population to better cater to their individual needs 6-month and 12-month before and after assessments; survey users’ (e.g. parents, teachers, senior citizens) satisfaction with the catered contents Increase social media utilization# of followers, likes, activity

SWOT Analysis StrengthsWeaknesses Reputation and credibilityUnclear target audiences Membership strengthNot embraced entire healthcare team Responsiveness to website – mobile friendly Non-targeted newsletters Lack of internal resources Frequent tweetingInformation overload on website Infrequent Facebook updates No clear/defined measurement of website/social media Youtube not engaging/long videos

SWOT Analysis OpportunitiesThreats Targeted newsletters (segment audience)Misinformation online Apps, toolkitsWebMD-like sites Allied health team can help with time- sharing Competing attention for physicians time

Personas Nicole: 52yo, single F teacher with adv. education and below average tech knowledge looking for info on bullying for her students Dave: 42yo, divorced father, highly educated, extremely tech- savvy, looking for info on talking to his pre-teen son about firearms and safety Jake: 32yo gay male with irregular schedule and low SES looking for help resources for intimate partner violence Diane: 29yo intern with a very busy schedule looking for printed or online resources for her patients’ seeking a variety of health- related information

Personas Takeaways - Reach public space - Reach all healthcare consumers (different SES, occupation, health literacy, location) - Use print media alongside digital - Easily accessible info on the website

Competitive Analysis Borrow: - Usability (UL corner; clear mission/values; easy navigation) - Stronger branding (external affiliates, ?) - Large, visual, responsive design Avoid: - Non-functioning links, websites - Difficulty locating social media - Regurgitating info across different soc. media - Ads - User participation (?) -risk to reputation, resources to manage content

Social Media Technologies - Dissemination of Q&A on Pinterest - Panel discussion that is live-tweeted and videoed - Integration of all social media into a separate consumer-driven website

INITIATIVE ONE: Social Media is Patient-Only Discussion Increase awareness Establish MMS as thought leader and reputable source Encourage working with family physician Integration of social media and digital communication Physicians aren’t using it anyway!

“What would my doctor say about this?” Professional association of Massachusetts Physicians sharing factual health information to patients. MMS society’s stance on medical marijuana. What are side effects I should consider? Hear Dr’s opinions on violence: Watch our Panel LIVE here:

11 1. ASK with other questions. Include the question along with other things you might normally discuss. 2. Use the facts. Over 1/3 of homes with children have a gun. That is why you are asking –to ensure safety. 3. Work through groups. Introduce the topic through a community effort like PTA. 4. Don’t be confrontational. Present your concerns in a respectful manner. You are simply trying to make sure your child is safe. 5. Engage your doctor and watch our seminar: Sept 20 th, 1pm. INITIATIVE TWO 1.Partner with Boston Public Schools 2.Create and release tips pamphlet to parents 3.Release on Pinterest to reach teachers nationwide and increase engagement Discussion Website link Alert to seminar Increase awareness Establish MMS as thought leader and reputable source Encourage working with family physician

INITIATIVE THREE: Panel Discussion Violence Partnership Panel Discussion -Police -Physicians (Mass Med) -School teachers -Parents -Social workers Live tweet Video stream webinar Videotape for website Provide resources (MMS and others) Discussion Increase awareness Establish MMS as thought leader and reputable source Encourage working with family physician Integration of social media and digital communication

INITIATIVE FOUR: Separate Website for Healthcare Consumers Discussion Goal is that all communication is integrated, but all roads lead back to the website!

Healthcare and Patient Issues Enter here Dedicated site to public and patient care issues that are important educational topics. 1. Violence prevention, 2. medical marijuana. Learn More… Healthcare and Patient Issues Enter here Dedicated site to public and patient care issues that are important educational topics. 1. Violence prevention, 2. medical marijuana. Learn More…

Health Care Proxies and End Of Life Care Resources to help families sort through their options. Health Care Proxies and End Of Life Care Resources to help families sort through their options. Medical Use Of Marijuana Clinical aspects of the Massachusetts medical marijuana law Medical Use Of Marijuana Clinical aspects of the Massachusetts medical marijuana law Colds and Flus Is it a cold or the flu? Find out the difference… Colds and Flus Is it a cold or the flu? Find out the difference… Tobacco and Smoking Committed to combating tobacco use. Learn more… Tobacco and Smoking Committed to combating tobacco use. Learn more… Violence Prevention and Intervention Violence is a leading cause of injury, death, and disability for American children. Violence Prevention and Intervention Violence is a leading cause of injury, death, and disability for American children. Nutrition and Physical Activity Good nutrition, physical activity and a healthy weight are necessary for optimal health. Nutrition and Physical Activity Good nutrition, physical activity and a healthy weight are necessary for optimal health.

Violence Prevention and Intervention The MMS and its Committee on Violence Intervention and Prevention educates physicians and others in violence intervention and prevention. Violence Prevention and Intervention The MMS and its Committee on Violence Intervention and Prevention educates physicians and others in violence intervention and prevention. Learn more about Ryan Story about bullying at school Ryans Story Davids Challenge Ryans Story Davids Challenge BEYOND Domestic Violence prevent dating and domestic violence. BEYOND Domestic Violence prevent dating and domestic violence.

INITIATIVE WILD CARD: Crowdsourcing Ask the people how they want to be educated! Discussion Let someone else do the work! Identify volunteers who would like to work with physicians and continue to work on the project for free!