Public Relations For Your Lodge Presented by the Public Relations Committee Grand Lodge of Iowa A.F. & A.M.

How is Your Lodge Perceived in Your Community? Does Your Community Know Who You Are?

Public Relations – What Is It? How others perceive you How you manage that perception

A Story…The Clerk in the Casey’s Store This is Where Your Lodge Wants To Be!

So, How Do We Get There?  Appoint a Public Relations Chair/Committee  Budget to Promote Your Activities  Appoint a Committee to Plan Events Events in the LodgeEvents in the Lodge Events in the CommunityEvents in the Community  Develop a Relationship With Your Local Media

How to Have a Successful Event  P Plan  OOrganize  PPromote Events = Visibility for Your Lodge !

Websites…Does Your Lodge Have One? Why You Need a Website It says your lodge is progressive It says your lodge is progressive The way younger people communicate The way younger people communicate Marketing tool to prospective members Marketing tool to prospective members Communications tool to your current members Communications tool to your current members

Your Website…What Should It Contain?  At a Minimum--- lodge name lodge name address address stated meeting day & time stated meeting day & time contact information (W.M. & Secretary) contact information (W.M. & Secretary) officers (list & picture) officers (list & picture) schedule of upcoming events schedule of upcoming events

The Grand Design Award  New award program for lodges who have websites  Sponsored by the Grand Lodge Public Relations Committee  Top three websites receive recognition at the Annual Grand Lodge Communication

Public Relations Committee  Von T. Ketelsen, Carroll  Tom D. Cox, West Des Moines   C. Eugene Stine, Birmingham

Don’t Keep the Masonic Light of Your Lodge Under the Basket