May 28, 2013 DC Health Benefit Exchange Branding.

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Presentation transcript:

May 28, 2013 DC Health Benefit Exchange Branding

Creative Process 2 Review of existing data and reports Conversations with board members including agency heads Creative development Focus groups Review with agency leads

Research Focus Groups 3 Small business owners (3-10 employees) – mix of those who do not offer coverage and those who do Small business owners (11-50 employees) – mix of those who do not offer coverage and those who do Low-to-moderate income ( % FPL) Latinos, ages – mix of uninsured and those who buy private insurance Young invincibles (ages 18-35), low-to-moderate income individuals ( % FPL) – mix of uninsured and those who buy private insurance Lower-income ( % FPL) African Americans ages – mix of uninsured and those why buy private insurance Moderate income (300%+ FPL) African Americans ages – mix of uninsured and those why buy private insurance

Name 4 DC Health Link

Name with Tagline 5 DC Health Link Get the facts. Get covered.

Logo 6

May 28, 2013 DC Health Benefit Exchange Branding