The Alliance for Malaria Prevention Behavior Change Communication Workshop for Long-Lasting Insecticide-Treated Net (LLIN) Scale Up to Universal Coverage and Use Bamako, Mali 21 – 24 September, 2010 Aude GALLI IFRC European Union Office 1

2 AMP BCC Workshop Bamako September 2010

 Core Group: 90 members representing US, Africa, EU and all RBM constituencies  AATT: 25 members from 12 African countries- NGOs, Academia, Private Sector + RBM sub regional networks Work streams (MDGs, GFTAM Replenishment, R&D, African Union, Progress reports, Country Procurement…) + collaboration with other RBM Working Groups A fortnightly call for the Core Group only and a listerve with more than 250 subscribers (general audience) 3

◦ Achieve universal coverage by 2010; ◦ Reduce global malaria burden by 50% in 2010; ◦ Reduce global malaria deaths to near zero in 2015; ◦ Eliminate malaria where possible; and ◦ In the long term, eradicate malaria worldwide through progressive elimination in countries By meeting these targets, the malaria MDG will be achieved and contributions will be made towards progress on five other MDGs

1.Keep malaria high in the global agenda 2.Ensure future funding for countries 3.Make the money work for effective implementation 4.Ensure quality reporting on country progress Y OUR ADVOCACY MESSAGES - BASED ON EVIDENCE FROM IN COUNTRY IMPLEMENTATION – ARE CRITICALLY NEEDED FOR US ! 5

1. Shrinking resources: do more with less 2. Integration and global health: not about disease but about people: GFATM/ GHI 3. African leadership and proof 4. All about cost effectiveness 6

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I N COUNTRIES THAT ACHIEVED HIGH COVERAGE OF POPULATIONS AT RISK RECORDED MALARIA CASES + DEATHS FELL BY 50% - EVIDENCE THAT MDG TARGETS CAN BE ACHIEVED Malawi, Mozambique, Niger and Ethiopia: more than 40% decrease in under five mortality (UNICEF Sept 2009) Eritrea: 52% decrease in under five mortality (UNICEF Sept 2009) Equatorial Guinea: 63% reduction in all-cause mortality in children under five since 2004 Zambia: 66% decline in malaria deaths; reached the 2010 target of a more than 50% reduction in malaria mortality compared to 2000 (WHO April 2009)

Integration is Key – MDG 4, 5 & 6 intimately linked

E XAMPLE : M ALARIA P REVENTION STRENGTHENS HEALTH SYSTEMS Insecticide treated nets distributed free with routine nationwide immunization campaigns ◦ Provide incentives for women – mothers walk many miles to take part in such campaigns - increasing immunization uptake ◦ Integration of health programmes reduces costs of health delivery ◦ Releases hospital beds e.g. Zambia – health workers able to focus on other health issues

 Progress made and success stories at country level: we have the evidence of what works, so let’s do it!  Promote an integrated approach between MDG 4, 5 and 6 to ultimately strengthen health systems  Increase financial resources for malaria and ensure a fully funding Global Fund MAWG partners have developed a set of key messages 11

WORKING TOGETHER : M AIN MAWG JOINT ACTIVITIES  Parliamentarians (15% campaign for Parliamentarians in Africa, US Congress, EU Parliament and EU ACP JPA)  African Union, regional bodies (ECOWAS/ CEDEAO, WAEMU/ UEMOA, SADC…); ALMA initiative and World Economic Forum  RBM Progress & Impact Series reports launches  World Malaria Day + Financial Times  Launch of RBM/ UNICEF Goodwill Ambassador Yvonne Chaka Chaka  MDGs Review Summit  Activities around the Global Fund replenishment + Community System Strengthening

 Support to LLIN campaign- Mali case study: ex of slideshow used instead of PwP during high level events  Kenya HMM report and workshop on diagnostics: ex of the advocacy report with individuals testimonies  Malaria champions ‘Princess of Africa, Football players, Youssou NDour, ALMA... 13

 Create more synergies at country level for advocates working on health issues (HIV, TB, malaria, maternal and child health, Abuja…) to have a stronger voice and benefit from each other expertise  Need for countries figures and success stories to share regionally and internationally  Strengthen the capacity of advocates in the South: Advocates in the South and especially in Africa, have a key role to play to put health as a priority in their own country and at regional level + to make their MoH becoming advocates too! 14

 Stories and testimonies  Case studies  Reports and analysis- position/ policy paper  Pictures, short movies  Challenges and way forward/ recommendations 15

 C O - CHAIRS OF THE MAWG : - Craig JAGGERS, World Vision, Washington - Hilaire ZON, Lutherian World Relief, Burkina Faso  Chair of the Africa Task Team:  RBM S ECRETARIAT, MAWG FOCAL POINT Michel SMITALL, Ask to be added to the MAWG listerve: 16

 MAWG W EBSITE : 17

 Embassies & International donors agencies (DFID, AFD, USAID,GTZ…)  UN agencies  Civil Societies networks (across sectors and diseases) and INGO  European Union delegation (get involved in the programming process/ consultation in country- country lead approach)  Parliamentarians  Government (Ministry of Health AND Finance)  Media  Global Fund Country Coordinating Mechanisms (CCM) 18

 Contact Hilaire if you would like to be part of the Africa Advocacy Task Team  Contact the chairs if you would like to be actively engaged in the Core Group  Ask Michel Smitall RBM Secretariat to be added to the MAWG listerve (250 people) and use it to access information, and share events, news, etc…with the global malaria advocacy community 19

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