FASHION PHOTOGRAPHY

WHAT IS IT? Fashion photography highlights clothing and other fashion products in exciting and memorable ways. Fashion photographers work closely with models and fashion designers to conceptualize and shoot photos that showcase fashions as effectively as possible. Fashion photographers may be employed by fashion magazines, catalogs, advertising agencies or fashion houses. They may also be self employed.

EDUCATION A degree isn’t required for a career as a fashion photographer (it can help though) because the skills needed can be gained through apprenticeship with an established photographer. The most important asset for a successful career in fashion photography is a portfolio of work that emphasizes both technical photographic skills and a unique, artistic perspective.

SKILLS A career in fashion photography requires knowledge of technical elements of photography, including lighting, sharpness and composition, and an awareness of fashion and photographic trends. Fashion photographers must be able to translate their artistic vision into photographs. They must also have strong interspersonal skills because fashion photographers often lead teams of stylist, make-up artist and other fashion professionals.

$$$$$$$$$$$$$$$ In 2012, the mean yearly salary for a fashion photographer was 36,330. Annie Leibovitz = 5 million a year

TOP FASHION PHOTOGRAPHERS 2104 Mario Testino Bruce Weber Terry Richardson Juergen Teller Nick Knight Steven Meisel Mario Sorrenti Inez & Vinoodh Mert & Marcus Annie Leibovitz

HIGH FASHION

EVERYDAY WEAR

PREVISUALIZATION 1.Location (outside, inside, studio) 2.Lighting (natural, fill-reflector, flash, studio lights) 3.Exposure (manual, metered) 4.Lens Options (normal, wide, macro, telephoto, fish eye) 5.Creative Focus (Aperture depth of field, shutter speed motion blur) 6.ISO ( start at 100 and go up as needed, watch for grain) 7.Angle of View (worms eye, birds eye, eye to eye, filtered) 8.White Balance ( AWB, tungsten, shade, florescent, day) 9.Equipment (tripod, props, assistance, backdrop, ect)

MODEL RELEASE Why you need a model release. The model release form is something you will need your clients to sign so you can use their images for advertising or other purposes.