Introducing Rezora, Enterprise-wide Marketing

Extraordinary Elegance Made Simple

What’s so special about marketing? nurturing relationships brand recognition across digital media channels last-minute communications instant feedback active “push” to all digital media channels (eg your Website) send a lot more for a lot less than print advertising targeted messaging studies show combined & print increases effectiveness by 20%

Direct mail represents largest share of marketing budgets, although may slightly surpass direct mail in the next 12 months. “For companies who sell to B2C customers, is and will remain the number one channel.” from Direct Marketing Association Study, percent of home buyers searched online during their home buying process. Real Estate-related searches on Google.com grew 253 percent over the past 4 years. Buyers use online tools during different phases of the home search process. Video (YouTube) satisfy buyers’ research needs. Google and National Association of Realtors Collaborative Study, 2012 And, the experts chime in….

marketing is a significant channel to support brand recognition and nurturing potential clients. Popular digital marketing channels such as videos, blogs, social media can all be promoted actively by , not to mention the all-important website. So, in other words, not engaging in marketing is not cool…if you want to remain competitive. Drawing a few conclusions….

…Next step, choose the right marketing platform Ensure branding and enhanced design protection without creating more work for marketing departments. Provide more sophisticated and relevant content solutions. And coupled with unique design, enable greater “open rate” potential. Offer a more streamlined approach toward delivery across multiple accounts. With just a few clicks, reach a significant base while protecting the proprietary agent/contact relationship. In addition to company-directed delivery, provide an easy-to-use interface to encourage agents to nurture relationships within the digital world. …

What would you prefer to send your clients?

We work on the code, so you can focus on the design. We take care of -deliverability so you don’t have to. Design and branding are enhanced. No generic templates, ever. Although content, when applicable, is dynamic, design is locked down for each template (exc text editor box). Content is relevant and dynamic, not canned. Leveraging Smart Design Theirs Ours “Rezora is to marketing what Apple is to computers.” Carrie Host, real estate broker associate

See how your s look in various OS/ clients “I love the application. Great, great. Well-thought out, well-engineered.” George James Ghiz, Los Angeles real estate associate manager Inbox Preview

Leveraging Smart Technology

User-interface makes choosing designs and including content easy Edit Headlines & Message area Drag n drop MLS/IDX listings RSS news feeds Online news/stories Integrate Market report data

Multi-tier organization for streamlined -send, reporting capabilities Multi-level management Brand admin Company admin Group admin Company-wide reporting Template Agent Groups/Campaigns Scheduled sends Un-editable templates only

In-depth Reporting provided at both company and end-user level Stat Center, company Overall performance Peer comparison Top-performing end-users How s are viewed #Contact potential Listings viewed Multi-tier reporting Campaign-level Group/Agent Per marketing piece Overall agent statistics

Agent Dashboard Reporting statistics Open rate, views, clicks Listings viewed Peer comparison How s are viewed

Contact & Listing Specific Reporting

Design focus and Content-full: Locked-down design and flexible content MLS/IDX-integrated & Market Report data Social Media Links Online Content (RSS news, local stories, blogs) Delivery and Deliverability: Company schedules on agent’s behalf, or Agent-customized for personalization Each template hand-coded by Rezora for optimal deliverability across clients Reporting Metrics: Real-time reporting per marketing piece and per contact, groups and campaigns Per listing within templates that include listings Features Summary

Stand out from the crowd with your own unique design. Expand your digital marketing reach. Create customized pieces in minutes. Enjoy relevant content to personalize your marketing. Consistently higher open-rates than industry standard. Unlimited s, contacts and document storage. CREST/IMAT integration and hundreds of templates at NO COST Benefits “I am so happy that your company exists – I have searched for a solution like this for years.” Meagan Greisel, Director of Marketing Colorado real estate brokerage

Available Templates Hundreds of available and planned templates

Available Templates Hundreds of available and planned templates

“ ”. A January 2011 Inman News Survey of 1,345 Top Agents (earning over $100,000) found that 98% use marketing, and that it’s “their most effective way to convert leads into sales”. But really, you ask, how important is in the overall picture of real estate marketing?

Ascent Sotheby's International Realty Atlanta Fine Homes Sotheby's International Realty Callaway Henderson Sotheby's International Realty Cascade Sotheby’s International Realty Coastal Sotheby's International Realty Crawford Group Sotheby's International Realty Damianos Sotheby's International Realty Daniel Gale Sotheby's International Realty Decker Bullock Sotheby's International Realty Four Seasons Sotheby's International Realty Fuller Sotheby's International Realty Island Sotheby's International Realty Jackson Hole Sotheby's International Realty Julia B Fee Sotheby's International Realty Kuper Sotheby's International Realty Legacy Properties Sotheby's International Realty Lenihan Sotheby's International Realty Litchfield Hills Sotheby's International Realty MacArthur & Company Sotheby's International Realty Mary Worrall Sotheby's International Realty North Country Sotheby's International Realty oldCape Sotheby's International Realty ONE Sotheby's International Realty Pacific Sotheby's International Realty Peaks Real Estate Sotheby’s International Realty Premier Sotheby's International Realty Realogics Sotheby's International Realty Russ Lyon Sotheby's International Realty Select Sotheby's International Realty Sierra Sotheby's International Realty Soleil Sotheby's International Realty Sotheby's International Realty Sotheby's International Realty, Inc. Summit Sotheby's International Realty Sun Valley Sotheby's International Realty The Lipman Group Sotheby's International Realty Today Sotheby's International Realty TTR Sotheby's International Realty Warren Lewis Sotheby's International Realty William Pitt Sotheby's International Realty…and more. SIR Trendsetters

Questions?