1.Mobile Event Apps- Why ? 2.Monetizing the App 3.Extending Event Life-Cycle- Post Event benefits Key Points

Why Events need Mobile Applications ? Real Time Information Access | Distribution |Personalization Social Networking | Appointment / Meeting Scheduling Revenue Generation Sponsors | Advertisements | Promotions Engagement Social |Gamification Analytics and Big Data Session| Exhibitor | Attendee

Monetizing the Mobile Event App

Ways to Monetize a Mobile Event App 1.Reduce Existing costs (Limit number of vendors for different services) 2.Sponsorship 3.Advertisements 4.Gamification 5.Promotions 6.Surveys

Sponsorship App Sponsorship Enhanced listing for session and track sponsors Featured Exhibitors

Advertising 1.Video Adds for top Sponsors 2.Full-page ads for different sections of the app 3.Banner Ads at the top or bottom of the app screens.

Gamification and Rewards Introduce game dynamics services, to engage users as well as promote sponsor services and products 1.Short quizzes 2.Watch Sponsor videos to win rewards 3.Treasure hunts 4.Filling in Surveys on sponsors products and services to receive special offers

Promotions Broadcast push notifications/messages about sponsors’ products/services: 1.During event as live service 2.At specific intervals as scheduled service 3.Promote Event Partners Hotels, transportation partners, restaurants and eateries

Post-event Benefits of an Event App

Post-event Benefits of Mobile Event Apps 1.Big data/Analytics a.Exhibitor data b.Session data c.Sponsor data d.Advertising data 2.Promotion of future events

Big Data/Analytics – Exhibitor Data Provide data to organizers about relevant stats, including: 1.Booth visits 2.Leads generated 3.Website click-through 4.Collateral downloads

Big Data/Analytics – Session Data Provide data to organizers about 1.Attendee feedback 2.Q&A participation This will help them maintain balance between sessions and speakers at future events.

Big Data/Analytics – Sponsor Data Provide data to organizers about 1.Visits to sponsor pages 2.Click-through to sponsor websites 3.Downloads of sponsor collaterals This will help them attract sponsors to future events.

Promotion of Future Events Allow organizers to use the app as a sales tool for promoting future events.

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